Support the development and execution of channel, category, and shopper-specific trade marketing plans aligned with brand and business objectives. Ensure trade marketing activities are effectively executed in line with the overall marketing and commercial strategy. Develop and implement trade programs that address consumer and customer segment requirements. Work closely with Sales and customers to identify business opportunities and strengthen customer relationships. Coordinate with relevant internal teams and customers to support product launches, promotions, and in-store initiatives. Plan and execute trade promotions, merchandising, activations, and other initiatives to drive product visibility and sales. Monitor the effectiveness of marketing, advertising, and promotional activities and provide recommendations for improvement. Monitor market, competitor, customer, and shopper activities to identify opportunities and potential risks. Prepare regular reports and updates on trade marketing activities, performance, and market developments. Perform other duties and ad-hoc assignments as assigned by the Line Manager or Head of Department.
Support the Brand Manager/Marketing Manager in developing and executing brand plans to achieve brand health, equity, sales, and market share objectives. Support the preparation of annual brand/category plans, monthly reports, and presentations for cross-functional meetings. Coordinate with cross-functional teams to ensure timely and effective execution of brand initiatives and activities. Monitor consumer insights, market trends, and competitor activities to support brand planning and decision-making. Coordinate with agency partners and ensure marketing materials are developed consistently with brand guidelines and visual identity. Support brand budget planning, monitoring, and tracking to ensure activities are delivered within the approved budget. Work closely with Trade Marketing, Sales, and other Marketing teams to ensure effective in-market execution. Support the planning and execution of brand activations, campaigns, and other marketing initiatives. Conduct regular trade visits to understand market execution, consumer activities, and competitor movements. Provide regular updates and reports on brand activities, market developments, and campaign performance.
Lead and manage daily production activities to ensure production targets and schedules are achieved efficiently and safely. Oversee the complete manufacturing process, including milk reconstitution, evaporation, concentration, crystallization, canning, and packaging operations. Drive Overall Equipment Effectiveness (OEE), productivity improvement, yield optimization, and waste reduction initiatives. Ensure strict compliance with food safety, HACCP, GMP, quality standards, and regulatory requirements. Manage Cleaning-in-Place (CIP) programs and maintain audit-ready production documentation. Collaborate closely with Engineering and Maintenance teams to improve equipment reliability and production efficiency. Lead root cause analysis and implement corrective actions to address production and operational challenges. Develop and coach production teams to build a strong culture of accountability, continuous improvement, quality, and safety. Monitor production KPIs and provide timely reporting to support operational decision-making.
Lead and manage the overall quality control function to ensure products consistently meet quality and food safety standards. Oversee laboratory testing activities for raw materials, in-process products, and finished goods. Ensure compliance with Food Safety Management Systems, HACCP requirements, and regulatory standards. Manage quality inspections, product release processes, and non-conformance investigations. Lead root cause analysis and corrective/preventive action implementation to address quality issues. Monitor quality performance indicators and drive continuous improvement projects to enhance operational efficiency. Collaborate closely with production, engineering, and supply chain teams to improve product quality and process capability. Support internal, customer, certification, and regulatory audits while ensuring audit readiness at all times. Manage supplier quality concerns and ensure compliance of incoming materials with established specifications. Lead, coach, and develop quality team members to build a high-performance and quality-focused culture.
Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets. Co-develop the Brand Vision, architecture, and long-term growth strategy Develop and operationalize annual brand plans, leading excellent cross functional execution: Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition Progress innovation projects cross-functionally in line with the overall Brand ambition Brand budget planning, monitoring, and management Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC Coach and develop an Assistant Brand Manager / Brand Assistant
Responsible for managing and meeting the monthly KPI and Sales Target. Follow the rules and regulations of the company policy. Good in communication and build relationship with customers/retailer. Take the responsibilities of assigned tasks by the superior. Find out new outlets in assigned area.
မိမိတာဝန်ယူထားသော ဧရိယာတွင် outlet cusomter အသစ်များရှာဖွေခြင်း ရှိထားပြီးသား outlet customer များထံသို့ product များ ရောင်းချခြင်း Outlet customer များနှင့် အကောင်းဆုံး relationship တည်ဆောက်ပြီး စျေးကွက်လေ့လာခြင်း၊
Control and maintain sales data analysis with related jobs daily, weekly, monthly & yearly. Build up communicate skill & negotiation skill with customers, vendors, stakeholders. Update daily sales report to reporting person with related business units. Collaborate sale invoices, Payments, Sale schedules process with team members between customers and company business structures. Handle customers complaint, customers feedback including sales process and controls customers business information’s. Deal with Sales KPI Achievement team targets, support to sales overall performance. Prepare and submit sale reports to management.
Purpose of the Role The Marketing Manager – Nutrition Brands is responsible for driving growth, brand strength and execution excellence across the Energy segment within the Beverage Business Unit. This role owns the day-to-day marketing leadership for assigned Energy brands and translates BU and Group strategy into brand plans, campaigns, consumer activation, trade execution and innovation delivery. This is a highly commercial and execution-driven role. The Marketing Manager must understand Myanmar's energy drink market, GT channel realities, youth culture, consumption occasions, competitor activity, pack-price dynamics and brand switching behaviour. The role is accountable for building awareness, driving trial, strengthening repeat and improving brand performance in-market. Responsibility Brand Strategy & Planning Develop annual brand plans for assigned Energy segment brands, aligned with BU and Group strategic direction. Define brand roles within the Energy portfolio, including mainstream, premium, student, female, coffee-energy and activation-led propositions. Support Energy segment portfolio review, including pack-price strategy, SKU prioritisation, brand architecture and innovation pipeline opportunities. Identify growth opportunities by occasion, consumer segment, region, channel and competitive weakness. Work with Sales and Trade Marketing to translate brand priorities into channel-specific plans for GT, wholesale, MT, CVS, and event-led channels. Brand Building & Consumer Activation Lead full-funnel campaign execution across ATL, BTL, digital, OOH, POSM, events, sampling, sponsorships and retail activation. Develop sharp creative and activation briefs based on clear consumer tension, brand role and occasion strategy. Manage creative, media, digital, event, activation and production agencies to deliver work that is distinctive, executable and commercially relevant. Build stronger consumer association for Energy brands across relevant demand spaces such as stamina, confidence, courage, youth culture, work energy, study energy, gaming, night occasions and refreshment. Ensure consistency of brand assets, logos, packaging cues, POSM, OOH, event visibility and digital content across consumer touchpoints. Commercial & A&P Management Track assigned brand performance, including volume, NSR, market share, distribution, offtake, pricing, promotion and competitive activity. Manage assigned A&P budgets, including campaign phasing, monthly tracking, spend discipline and ROI review. Partner with Sales and Trade Marketing to develop channel investment priorities, promotional mechanics, visibility plans and activation standards. Participate in monthly brand performance reviews and provide clear diagnosis, corrective action and next-step recommendations. Ensure brand activities are linked to commercial outcomes such as trial, repeat, distribution gain, outlet visibility, rate of sale and volume delivery. Innovation & Insights Support consumer research for Energy brands, including usage & attitude studies, concept testing, product testing, post-launch evaluation and campaign evaluation. Develop innovation and renovation briefs for new variants, new packs, new claims, new occasions and new consumer segments. Work with R&D, Sales, Trade Marketing, Supply Chain, Finance and agencies to execute NPD from concept to launch. Translate consumer and shopper insights into actionable implications for brand positioning, flavour, pack, price, claim, communication and channel strategy. Monitor energy drink competitors, including pricing, promo mechanics, sponsorships, OOH, retailer visibility, youth activation and new product launches. Execution Discipline Convert Energy brand plans into practical execution toolkits for field sales, distributors, agencies, event teams and trade partners. Ensure all campaigns and activations are POSM-ready, channel-ready and field-ready before launch. Conduct regular market visits to assess distribution, visibility, pricing, competitor activity, retailer feedback and activation quality. Identify gaps between strategy and execution, then work quickly with cross-functional teams to close them. Drive a test-and-learn approach across sampling, event activation, consumer promotion, digital content and retail visibility. People & Cross-functional Leadership Coach junior marketers, agency teams and activation partners supporting the Energy portfolio. Work closely with Sales, Trade Marketing, Finance, R&D, Supply Chain, Procurement, Legal and external partners. Influence cross-functional teams through clear diagnosis, commercial logic and practical execution plans. Support stronger marketing standards, faster decision-making and better brand discipline within the BU.