Develop strong branding and positioning strategies; responsible for marketing communications, offline and digital advertising, promotional activities, and events across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Prepare press releases and publicity materials and attend press events. Conceptualize, develop, and implement effective marketing strategies to acquire new customers, strengthen customer engagement, and retain existing customers. Plan, organize, and execute events, promotional activities, roadshows, and other marketing events. Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Develop new business partnerships and business opportunities through tie-ups and affinity marketing. Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Work closely and provide prompt and effective support to the agency sales channel. Assist in the creation of sales opportunities, monitor sales activities, and be the intermediary to all agency support functions. Develop and maintain an effective, productive, and high-performing Agency Distribution Channel. Monitor agency sales through appropriate sales analyses and reports. Collaborate closely with the Recruitment Team to support agent recruitment initiatives within the assigned cluster. Support agency manpower growth through agent sourcing, recruitment, onboarding, and retention activities.