Group : Mobile Experiences Part : Product Management Product : Consumer Electronics (CE) Employment Type : Field Force Report Line : CE PM Part Leader--> CE HOD Update as of : 19 th Feb 2026 Develop and implement marketing campaign to promote products, services to drive brand awareness Manage branding efforts and ensure brand consistency across all marketing channels (TOV, Letter-mark,Colors etc ) Manage digital marketing initiatives including SEO, SEM, Social Media , Web development , EventManagement and POSM design development Ability to manage IMC campaigns for new product launching Create compelling contents for press release, newsletters, social content and website Develop Social Media Campaigns and Contents Strategy for Consumer Electronics Organize and support Local Launch events ( both public and private) and promotional events ( wedding fairs ) and corporate employee events Manage public relations efforts and maintain media relationship Monitor and respond to public and media inquiries ( Sentiment and Brand topic cloud tracking ) Conduct Market Research and analyze the trend to identify new marketing opportunities Analyze various data in order to deliver data driven strategies in order to deliver top performance andachieve KPIs Communications: Communicate effectively to all stakeholders as SEAO team, TSE tea, external agencies and partners forcampaign execution Assist and closely work with the marketing team Leasing with Agencies to manage day-to-day social contents and performance analysis Directly communicate with Consumer Electronics team for weekly/monthly content development andreporting Report to CE HOD and Marketing Head for operational tasks and performance results. Set KPIs for each tasks and achieve it. Performs other duties as assigned by management /direct supervisor