Digtal Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with the organization’s goals and objectives. Continuously evaluate and refine strategies to adapt to changing trends and audience needs. Social Media Management: Manage and grow the college/university's presence on various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others. Create engaging content, schedule posts, and monitor social media analytics. Content Creation: Coordinate the creation of compelling and relevant digital content, including blog posts, videos, infographics, and more. Ensure content aligns with brand messaging and resonates with target audiences. Paid Advertising: Plan and manage online advertising campaigns (e.g., Google Ads, Facebook Ads) to reach specific target audiences and maximize target reach. Monitor and optimize ad performance regularly. Analytics and Reporting: Use analytics tools to track key performance metrics, such as website traffic, social media engagement and conversion rates. Provide regular reports and insights to inform decision-making. Team Collaboration: Collaborate with other members of the marketing and communications team, including graphic designers, content creators, and photographers, to ensure consistent branding and messaging. Compliance: Ensure compliance with privacy regulations and best practices for data protection in digital marketing efforts. Measure and report performance of all digital marketing campaigns and plan action
Counseling students by giving details about subjects, university choices and career advice. Provide adequate and accurate information about schools, scholarship information and accommodation to students. Be updated with the information related to universities around the world, specifically about the USA, UK, Australia, Canada, Singapore and New Zealand. Organize a schedule appointment with students and parents where necessary. To provide professional and quality education consulting and career counseling services to clients via face-to-face, phone, Zoom and email. To provide consultation and up-to date information to applicants about programs, eligibility of overseas study, admissions requirements of our institution partners, living expenses, accommodation rental. To mainly promote our university partners and their programs. To support and participate in company's events such as education exhibitions, school visits, seminars. To handle enquiries from phone call-in, Facebook leads and walk-in To follow up potential students from database for application. To record the daily leads and inquiries accurately in the database. To maintain good relationship with customers. To be able to meet the sales target. To assist notary translation of students' academic document.