Plan, execute, and manage digital marketing campaigns to generate leads and increase brand awareness Manage and update social media platforms (Facebook, Instagram, TikTok, etc.) Create and design marketing materials such as social media posts, banners, posters, and basic promotional visuals Edit and produce short videos for social media, advertisements, and marketing campaigns Assist in content creation for website, social media, and online advertisements Manage online marketing activities including paid ads, promotions, and lead generation campaigns Monitor, analyze, and report on digital marketing performance Support marketing events, roadshows, and offline marketing activities when required Work closely with the sales team to support enrolment and conversion goals