- Develop and implement trade marketing strategies to support sales growth and brand visibility. - Work closely with Sales team to achieve distribution, visibility, and volume targets. - Plan and manage in-store promotions, merchandising programs, and product visibility - Analyze & Monitor market trends, competitor activities, and consumer behavior to improve trade performance - Manage trade marketing budget and ensure effective use of promotional materials. - Build strong relationships with distributors, retailers, and modern trade partners to strengthen market presence. - Lead product launches and activation campaigns in trade channels. - Evaluate promotion effectiveness and prepare trade marketing performance reports. - Prepare monthly sales analysis, market reports, and performance reviews. - Coordinate with Marketing, Sales, Supply Chain, and Finance departments. - Train sales team on product knowledge, promotion mechanics, and execution standards. - Ensure all activities follow company policy and brand guidelines.
Develop and implement operational strategies to achieve business objectives. Oversee daily operations and ensure efficiency across related departments. Lead, mentor, and manage operational teams. Monitor performance, analyze reports, and drive continuous improvement. Ensure compliance with company policies and industry standards. Manage budgets, resources, and operational planning. Coordinate with senior management to support business growth.