Assist in developing new bakery products, including bread, cakes, pastries, cookies, and frozen bakery items,etc. Improve existing products by enhancing taste, texture, appearance, shelf life, and production efficiency. Conduct recipe formulation, ingredient evaluation, and product trials. Coordinate pilot-scale and factory-scale production trials. Work closely with Production, Quality Assurance (QA), Procurement, Sales, and Marketing teams during product development. Research new ingredients, food trends, processing technologies, and packaging innovations. Ensure all products comply with food safety regulations, GMP, HACCP, and company quality standards. Prepare product specifications, formulations, SOPs, and production instructions. Analyze product costs and recommend cost optimization without compromising quality. Handle product stability testing and shelf-life evaluation. Support customer complaint investigations related to product quality. Maintain all R&D documentation and confidentiality of formulations. Train production staff on new product manufacturing processes. Support continuous improvement projects and innovation initiatives. Perform other duties assigned by Management.
Assist in preparing monthly, quarterly, and annual financial statements. Supervise daily accounting operations including Accounts Payable (AP), Accounts Receivable (AR), General Ledger (GL), and Cash Management. Monitor cash flow, bank reconciliation and fund management. Assist in budget preparation, forecasting, and cost control. Coordinate with external auditors, tax consultants, and government authorities. Review payment vouchers, invoices, and supporting documents. Maintain fixed asset records and depreciation schedules. Prepare financial reports and management reports. Improve internal control systems and accounting procedures. Supervise and coach finance/accounting staff. Perform other duties assigned by the Finance Manager or Management.
1. Sales Strategy & Planning * Develop and execute annual sales strategies aligned with company objectives. * Prepare yearly, quarterly, and monthly sales plans and forecasts. * Set sales targets by region, distributor, and product category. * Identify growth opportunities and expansion plans. 2. Distributor Management * Develop and maintain strong relationships with distributors nationwide. * Monitor distributor sales performance against targets. * Conduct regular business reviews and performance evaluations. * Ensure distributor compliance with company policies, pricing, and trade terms. * Support distributors in improving sales coverage, route management, and execution. 3. Market Development & Execution * Drive product distribution, availability, visibility, and merchandising standards. * Monitor market penetration and identify new business opportunities. * Lead sales initiatives, promotions, and trade activities. * Ensure effective execution of sales and marketing programs in all regions. 4. Market Intelligence * Collect and analyze market information, competitor activities, pricing, and consumer trends. * Provide recommendations based on market insights. * Monitor market share and sales performance indicators. * Identify threats and opportunities within the market. 5. Customer Relationship Management (CRM) * Build and maintain strong relationships with key customers and distributors. * Resolve customer and distributor issues promptly. * Strengthen customer loyalty and business partnerships. * Ensure high standards of customer service across all sales channels. 6. Budget Management * Prepare and manage annual sales budgets. * Monitor trade spending, promotional expenses, and operational costs. * Ensure effective utilization of resources and budget control. * Analyze return on investment (ROI) for sales activities. 7. Team Leadership & Development * Lead, coach, and develop Regional Sales Managers and sales teams. * Establish performance objectives and KPIs. * Conduct regular performance reviews and training programs. * Build a high-performance sales culture. 8. Cross-Functional Collaboration * Collaborate closely with Marketing, Operations, Supply Chain, Finance, and Production teams. * Ensure alignment between demand planning and sales execution. * Support new product launches and business development initiatives. 9. Negotiation & Business Development * Lead commercial negotiations with distributors and key accounts. * Negotiate trading terms, promotions, and annual business plans. * Identify strategic partnerships to drive business growth. 10. Reporting & Analysis * Prepare weekly, monthly, quarterly, and annual sales reports. * Analyze sales performance against targets. * Present business updates and recommendations to senior management. * Ensure timely and accurate reporting.