Develop and execute monthly digital marketing plans for Facebook, Instagram, TikTok, and Google. Create K-beauty marketing campaigns and maintain brand consistency. Manage social media content, including photos, videos, reels, and testimonials. Monitor engagement, leads, conversions, and marketing performance. Manage paid ads, influencer collaborations, and brand ambassador partnerships. Develop creative campaigns, seasonal promotions, and new service promotions. Research Korean and global beauty trends and apply relevant strategies to Myanmar. Manage CRM, customer retention, membership sales, leads, walk-ins, re-bookings, reviews, and feedback. Supervise therapists and oversee daily spa operations and service quality. Monitor staff grooming, behavior, punctuality, performance, and customer service standards. Handle staff recruitment, onboarding, training, and performance evaluation. Monitor inventory usage and coordinate product delivery with the Korean supply team. Prepare weekly/monthly performance reports for the Founder & Co-Founder. Ensure marketing and operational goals are aligned.