Ensure full and correct POSM coverage (signage, posters, light boxes, demo tables, shelves, etc.) in assigned retail outlets. Monitor POSM installation quality, condition, and placement according to approved standards. Coordinate POSM deployment, replacement, and removal as required. Provide clear guidance and direction to regional teams, promoters, and merchandisers on standard display guidelines. Ensure all shops maintain brand-compliant display layouts, cleanliness, and visibility. Conduct regular market visits to check and maintain shop displays. Support shop re-branding, renovation, and campaign setups. Regional & Nationwide Coordination Work closely with regional teams to align on visibility standards and execution plans. Share market insights and recommendations to continuously improve visibility quality.