Effectively managing and optimizing monthly and annual marketing budgets. Overseeing various channels, including Social Media, SEO/SEM, Email Marketing, and Content Marketing. Developing and successfully executing an effective digital content calendar. Collaborating with Sales and Marketing teams to create the digital content calendar. Leading content creators, graphic designers, and marketing staff effectively to achieve departmental goals. Defining team member performance indicators (KPIs) and conducting performance reviews. Developing strategies to enhance brand awareness, lead generation, and conversion rates. . Fostering a dynamic team culture that ensures individual responsibilities are met effectively while promoting workplace happiness. . Analyzing the results of individual campaigns using tools such as Google Analytics and Meta Business Suite. . Measuring, analyzing, and reporting on digital performance metrics (Reach, Engagement, Leads, ROAS). Calculating the profitability (ROI/ROAS) of marketing campaigns and reporting the results to management. Continuously monitoring competitor activities (competitor analysis) and market conditions.
Plan, shoot, and edit high-quality videos for social media, digital campaigns, and internal use. Collaborate with marketing and creative teams on concepts, scripts, storyboards, and visuals. Operate cameras, lighting, and audio equipment to deliver strong visual and sound quality. Capture interviews, events, product stories, and promotional content in a professional style. Edit footage with motion graphics, music, captions, and transitions aligned to brand standards. Organize video files, manage equipment, and meet project deadlines with strong attention to detail.