* Content Creation: Produce high-quality written content for various platforms, including website pages, blog posts, product descriptions, social media posts, and promotional materials. Ensure that all content is engaging, accurate, informative, and aligns with our brand voice and style guidelines. * Research and Understanding: Conduct thorough research on jewelry trends, industry topics, and relevant keywords to develop well-informed and up-to-date content. Stay abreast of the latest fashion and jewelry trends to infuse fresh ideas into your writing. * Storytelling: Craft compelling narratives around our jewelry collections, emphasizing their unique features, craftsmanship, and emotional appeal. Use storytelling techniques to evoke desire, create a connection with the audience, and drive engagement. * SEO Optimization: Optimize written content for search engine visibility by incorporating relevant keywords and implementing SEO best practices. Ensure that content is search engine-friendly while maintaining a natural and engaging flow. * Proofreading and Editing: Review and edit your own work to ensure grammatical accuracy, clarity, and coherence. Ensure that all content is error-free, well-structured, and aligned with our brand guidelines. * Collaboration: Collaborate with the marketing team, graphic designers, and other stakeholders to ensure content aligns with marketing strategies and objectives. Coordinate with other departments to gather information and insights necessary for content creation. * Content Calendar Management: Assist in maintaining a content calendar, planning and organizing content creation and publication schedules. Meet deadlines and manage multiple projects simultaneously. * Continuous Improvement: Stay updated on content marketing trends, writing techniques, and industry best practices. Seek feedback, learn from experienced team members, and actively contribute ideas to enhance content quality and effectiveness.
Video Production: Collaborate with the marketing team to understand project requirements and objectives. Plan, shoot, and edit high-quality videos that highlight our jewelry products, including promotional videos, tutorials, customer testimonials, and social media content. Post-production Editing: Utilize video editing software to edit raw footage, including trimming, cutting, and sequencing clips. Enhance video quality through color correction, audio adjustment, and adding visual effects as necessary. Storytelling: Cooperative with Marketing Team to develop compelling narratives and storylines that effectively communicate the unique features and value of our jewelry products. Ensure videos align with our brand image and target audience preferences. Graphics and Animation: Incorporate graphics, titles, text overlays, and motion graphics to enhance visual appeal and convey key messages in videos. Sound Design: Edit audio tracks, including background music, voiceovers, and sound effects, to create a seamless and immersive viewing experience. Collaboration: Work closely with the marketing team, graphic designers, and other stakeholders to ensure video content aligns with overall marketing strategies and objectives. Creative Input: Provide creative ideas and suggestions to enhance video content, storytelling techniques, and overall production quality. Organization and File Management: Maintain an organized library of video assets, including raw footage, edited projects, and relevant media files.
Implement user interfaces using HTML and CSS, while ensuring cross-browser compatibility and mobile responsiveness. Install, configure, and customize CMS platforms WordPress, to enable user to manage the website content easily. Collaborate with graphic designers and sales to understand project requirements, provide technical guidance. Conduct thorough testing and debugging to ensure website functionality, performance, and security. Address and resolve technical issues promptly. Implement best practices for website security and performance optimization, including caching, image optimization, and code minification Work on optimizing the company's online presence through search engine optimization (SEO) and search engine marketing (SEM) to improve online visibility and attract more potential customers. Keep up-to-date with industry trends, emerging technologies, and best practices in web development. Assist in planning and executing digital marketing campaigns, including social media marketing, email marketing, and online advertising. Create engaging and visually appealing content that showcases our jewelry collections. Stay up-to-date with jewelry industry trends and consumer preferences. Conduct market research to identify opportunities and threats and make recommendations for marketing strategies. Assist in the planning and execution of events, including product launches, jewelry exhibitions, and promotions, both online and offline. Manage and update the company's social media profiles to maintain a consistent online presence, respond to customer inquiries, and develop creative strategies to increase follower engagement. Collaborate with advertising agencies to create and execute marketing campaigns, both online and offline. Monitor campaign performance and provide recommendations for improvement. Generate captivating and high-quality content, including product descriptions, blog posts, and visual assets, to enhance the company's online presence and engage with potential customers. Uphold and promote the company's brand identity and values, ensuring consistency across all marketing materials. Assit with HOD and MD , to implement the overall sales and marketing activities. Responsible for overall Live streaming process in which ( OBS, Audio level၊ Externet Speed၊ CPU Usage, Connection Stability, etc) Liaise with cross functional team and third party agent for the excution day to day marking task.