JOB DESCRIPTION / KEY RESPONSIBILITIES Lead overall Trade Marketing activities for LMBU & UMBU in line with business and marketing objectives. Develop and monitor Trade Marketing, merchandising, channel development, A&P, POSM, and promotion plans. Ensure effective product visibility, display, placement, pricing, POSM allocation, and merchandising standards across Brand, SKU, Channel, and Area. Conduct weekly/monthly KPI reviews, field audits, and market visits to monitor execution and drive improvement. Evaluate Trade Discount Schemes, promotion plans, and marketing activities, including budget alignment and approval documentation. Coordinate with Sales and Trade Marketing teams on route planning, merchandising materials, channel activities, and execution. Drive new listings, channel activations, portfolio development, and sales growth, particularly across TONT and MONT channels. Monitor market trends, consumer behavior, competitor activities, and business opportunities to support strategic initiatives. Coordinate consumer promotions and campaigns and evaluate their effectiveness and brand impact. Lead team capability development, training, performance monitoring, and activity follow-up for LMBU and UMBU Trade Marketing teams. Supervise Marketing Warehouse operations, ensuring proper stock management, bookkeeping, audit readiness, and FIFO compliance. Support company events, marketing initiatives, and other assignments as required by Management.