Key Areas of Responsibility 1. Teaching - Mainly in charge of teaching all classes at the center according to Logiscool Method - Be responsible for the learning success of students and ensure they reach their learning goals by following the Logiscool Method - Do the demos and trial classes as required. 2. Students and parents' engagement - Ensure your students are happy with their classes and learning environment, and ensure parents are satisfied with their kids’ learning progress by soliciting and acting on feedback. - Escalate any issue with parents or students to the SM as required to have the problem treated, and the parents/students’ concern mitigated. 3. Collaboration in the school - Ensure good collaboration between Academics and Sales by supporting each other and attending all meetings as required. - Support the school decorations in some seasonal events. - Welcome prospects to the school when the Sales Team is busy or absent.
Event Planning and Execution Initiate monthly meetings with key stakeholders to conceptualize and efficiently centralize Event coordination in line with student and prospect needs and interests to drive satisfaction and IR generation Develop, implement and oversee all aspects of successful Event coordination including internal communication among relevant teams, Event facilitation, delegating/scheduling Service and Center staff involvement in Events, creating and following student and prospect Event invitation/registration processes Work alongside key stakeholders in the execution of all Event plans; connect with outside vendors and venues as assigned for larger activities held at offsite locations such as graduation ceremonies and Cross-City/Center Events Make sure Centers are welcoming and inviting for students and prospects, decorated with monthly seasonal and/or promotional themes in addition to specific Event decoration needs Properly store and keep track of all Event assets at every Center such as décor and supplies; ensure spaces and items used for Events are clean and well-organized before and after Manage monthly Center Service budgets with Center Heads of Teaching and Coaching Event Reporting, Feedback and Training Create surveys to collect and analyze results for insightful Event feedback; encourage regular participation from staff as well as students to accumulate information and ideas Compile data and report findings to key stakeholders that boost effectiveness in Event planning and implementation to meet the interests and needs of students and prospects Monitor Event effectiveness for IR generation; find ways to advance prospect targeting Conduct necessary Event training sessions for staff alongside Service Leadership to improve on Event quality and drive more IR generation Marketing Alignment and Support Foster an environment of creative collaboration alongside the marketing team; come up with ideas for Event promotion and interactive social media activities Adhere to an effective timeline for producing a monthly Event Calendar in line with Social Class Calendar(s) with all respective teams and staff members involved Coordinate the production of promotional materials for monthly Service and/or cross-departmental Events with internal stakeholders and external vendors Oversee the design request and approval process of monthly Event promotional content; make certain materials like posters and posts are created and shared in a timely manner Increase engagement in the Wall Street English Myanmar Community Facebook group; create as well as follow a monthly content plan and calendar to expand post reach including being part of Facebook Live Events Lead in the coordination of special marketing requests for promotional purposes, such as photo and video shoots, with all Center team members and students Handle the distribution of branded gift sets for students and guests as Event prizes and/or tokens of appreciation for marketing involvement The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
1. Client Relationship Management Serve as lead point of contact for all relevant client’s matters handling inquiries and requests from each and address their needs and working timeline Build and maintain strong, long-lasting relationships with all relevant client stakeholders, and support group marketing functional team Arrange meetings as required between the business unit’s stakeholders and group marketing team to discuss progress and find new ways to improve the business unit’s functions Ensure timely and successful deliverables according to stakeholders’ needs and brand objectives Consistently report Marketing Performance and initiatives progress to the client stakeholders Monitor the Marketing budget with the support of the Finance Business Partner and update the client and the Marketing shared services leadership 2. Support the client’s Marketing and Branding strategy Support Marketing shared services with the knowledge and well-understanding of the client’s market nature, brand positioning and target audiences’ needs and wants Share the updated Market and Business information to relevant Marketing team including key differentiators, brand positioning and unit selling points of expanded business functions Support Marketing shared services leadership in the development of the Marketing Strategy for the client Ensure alignment between the client and the Marketing shared services on the Marketing Strategy and initiatives Follow and maintain brand guidelines in co-operating with cross- functional departments and third-party organizations 3.Marketing Delivery Support Collaborate with client stakeholders to develop the branded Assist marketing calendar and core campaign themes across the different marketing channels (Sources) including digital, offline and direct marketing channels Support in monitoring campaigns’ performance and assist the Marketing shared services team in making the required adjustments in order to achieve the expected level of performance for the client Support other Marketing key initiatives identified and prioritized both by the client and the Marketing shared services leadership
Generating B2B Leads and Contacts Assess the market and Generate Leads and Contacts within the region/territory and report to Corporate Partnerships Manager on a regular basis Initiate Cold Calling and Market visit to generate contacts and leads for B2B Sales Contact prospective Clients through all possible channels and collect information on potential needs and report to Corporate Partnerships Manager to make strategic sales approaches. Initiate event ideas and networking activities for the purpose of generating leads and report to CP manager for both internal and external affairs and execute along with Corporate Partnership Coordinator Research Competitors Products and pricings and report to Corporate Partnerships Manager Maintain monthly and quarterly leads and contacts Target B2B Sales and Revenue Coordinate appointment and meetings with clients for sales pitch and involve Corporate Partnerships Manager for high potential and large organizational clients Make Sales Plans along with Corporate Partnerships Manager for Strategic Sales Approaches Clearly identify the organizations’ needs in terms of English proficiency and develop a granular understanding of the decision-making structure of the client organization Leverage WSE Organizational English Proficiency Assessment asset to set-up a structured approach from the need assessment phase down to the monitoring of the execution of the program Prepare and send proposal to the client and execute the pipeline following up Monitor the execution of the project and report to CP Manager and clients religiously Follow up with all clients and stakeholders necessarily and regularly to execute sales process. Maintain individual monthly and quarterly B2B Sales revenue target Key Account Management Creating contract agreement, data entering and executing proper invoicing, payment term and cash collection after each and every corporate close-won accounts. Hold responsibility for the effective on-boarding of new clients along with Corporate Partnership Coordinator Align with Corporate Partnership Coordinator to ensure that the client is well updated on progress Make sure students are on-track and making progress along with CP coordinator Identify and address issues in terms of Service Quality to CP Manager Establish productive and professional relationship with key client stakeholders for renewal and referral opportunities. Corporate CRM Management Maintenance of an accurate pipeline in the CRM and ensure that correct data are entered in the system Manage and follow up accounts across different business units as assigned by CP manager to comply in order to achieve proper pipeline improvement, revenue tracking and sales forecast Provide Daily, weekly and monthly CRM dashboard report to Corporate Partnerships Manager While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.
Sales effectiveness Prepare short course-introduction mini presentation to the new prospect to understand the needs and interest of the prospect and have it approved by DSF manager Deliver the short course presentation in compliance to the approved presentation Coordinate second appointment directly for the new prospect to meet with Educational Consultant and execute the pipeline following up Monitor the second appointment booking with the new prospect and the education consultant to ensure that the full presentation is done to the prospect Team Performance Management Communicate and monitor the targets to team members Provide coaching, training and motivate team members Monitoring team members’ performance and provide daily and weekly performance report to DSF supervisor and Direct Marketing Manager. Identify gaps in the ability of team members Conduct a feedback session with each team member on a monthly basis Provide information to the L&D section on the areas of improvement of team members on a monthly basis Coordinate with sales team for the pipeline following up to meet and exceed the monthly targets Team Management and professionalism Allocate team members to their respective booths according to their work schedule. Oversee day-to-day operation at the booth Listen to team members’ feedback and resolve any issues or conflicts Behave as a role model to the team members in terms of behavior and performance
Sales effectiveness Demonstrate high degree of understanding of WSE product and method Master presentation skills in compliance with WSE training provided Personalize the conversation with the prospect depending on his / her persona, and involve 3rd party decision maker as required Master the treatment of objections from prospects Develop strong closing skills in order to help the team meet the center sales milestones and target Be fully committed to supporting the center meet its sales milestones and target as well as their minimal sales requirements Thrive to always achieve the highest level of performance individually as well as for the center Adapt to the sales presentation delivery method (online and in-center) Student engagement and in-center collaboration Plan the renewal pipeline with the coach team at each beginning of the month and define a strategy for each student Plan the new students list at the beginning of the month Plan the schedule of the advising sessions ahead of time and ensure that all sessions are attended in coordination with the coach team while abiding to the defined strategy Be prepared for each advising session and be clear about the objective of each meeting Ensure that new students are on-track, satisfied and tactfully prompt for referrals to join the school with them Work closely with the DSF team and provide updates to the DSF team updates and feedback on the leads that they bring in Always maintain a good relationship with the student body across all the steps of the learning journey, as well as with the service team in the center (in-center & online) Team Management, scheduling and professionalism Prepare personal sales plan and objectives at the beginning of each month an obtain the validation for the Center Head of Sales on the individual plan Always prioritize the schedule set with existing students before accepting an appointment with a prospect Consistently follow-up with prospects and make subsequent appointments with prospects Rigorously update accurate prospect and student information in the CRM during and after each interaction Establish a strong daily work routine to maximize sales activities across all channels Attend training and coaching sessions that are organized for the role The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
About Kids&Us Kids&Us was founded in Manresa, Barcelona, in 2003. The success of the method and the business model brought a rapid expansion, both in Spain and internationally, which has led to the company opening schools on four continents and being able to maintain exponential growth over the last few years. Kids&Us is a successful business model, with a proven track record that goes back to 2003 and which, at the time of writing, has approximately 150,000 students in 486 schools throughout 9 countries. Kids&Us wants to set a benchmark and be the world's leading brand in English learning for children from the age of 1 year old. The success of Kids&Us is based on its own teaching methodology. Key Areas of Responsibility 1. Teaching Do the online Kids&Us training within the provided deadlines and attend any extra online and practical training required by the School Academic Coordinator (SAC). Teach classes and demos according to the Kids&Us Method, as defined in the teaching guides. Be responsible for the learning success of your cohort of students, and ensure they reach their language learning goals by following the Kids&Us Method. Carry out daily monitoring of your students by tracking the frequency of the audio, attendance, reports, progress tests, detecting incidents or problems with the students, etc. Inform the school’s Management and/or School Academic Coordinator about any situation requiring managerial attention or potentially impacting the customers’ experience of the students or the parents. Provide regular follow-up to your students and parents on My Classroom tool by writing progress reports, low performance at the end of each term or any other files required by the SAC or the Academic Manager (AM). Prepare and attend individual parent-teacher meetings with the coordination of SAC or AM. Attend the Monthly and Quarterly Internal meetings with the SAC and Management. Do the oral tests to students, do the placement tests to prospects and so the substitution as required. Deliver the students’ materials following the SAC’s instructions. 2. Events organization participation Participate in the organization of Open Day, Babies & Kids Experience, Storytimes, Kids Weeks and other school activities, together with the Academic Coordinator, Academic Manager as required. Deliver, prepare or assist with the preparation of extra activities as required by the SAC or SM. 3. Students and Parents Engagement Establish a good relationship with parents and students and increase loyalty from the parents by actively participating when the kids are entering and leaving the classrooms. Ensure your students are happy with their classes and learning environment, and ensure parents are satisfied with their kids’ learning progress by soliciting and acting on feedback. Create a fun, total English learning environment. 4. Customer Service Support Welcome prospects in the school when the Sales Team is busy or absent.
Paid Search & Display campaign management Effectively select and revise regularly the list of keywords following the market demand and digital strategy Generate and set up Paid search campaigns across all objectives defined by the Digital Marketing Manager Manage Paid Display campaign & ad operations, researching on new display networks to scale up performance of this source Manage daily budget spend to ensure Paid Search & Display campaigns budget and financial KPIs are on track Perform weekly Paid Search & Display performance report against Business KPIs and identify key findings to improve campaign performance Collaborate with TMK and Sales Team to observe insights and keep track with conversion rate for Paid Search Source Search Engine & Website management Ensure the brand information is updated and well displayed throughout search engine platforms Ensure customers have optimal user experience when searching for information about Wall Street English (contact methods, location, course and center information are well displayed) Always develop new method to utilize search engine, establish brand on new search for maximum brand search exposure CRM System Management: Leverage CRM system to have proper analysis for of the Paid Social performance Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Search & Display While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.
Internal Event Planning and Preparation Lead in the conception, planning, preparation, invitation and implementing the events for the internal students Manage the budget for the respective events Conceptualize events that will stimulate referrals, renewals and new students’ acquisition Manage communications across the service team to ensure the smooth and successful execution of the events Build and update relevant and insightful event reporting Plan and coordinate for the production of all marketing material in collaboration with the marketing team In collaboration with the event coordinator, organize the center decoration for all internal events and ensure that the social area is tidy after the events Students Support Capture needs and prepare study plan in collaboration with the student service team Report progress and monitor student progress with the student service team Drive internal student engagement in the school’s events and activities Capture feedback and drive internal student's experience Highlight to coaching management when the students are getting closer to renewal and encourage the students to continue their learning experience with Auston