Wave account အသစ်ဖွင့်ပေးခြင်းနှင့် အသုံးပြုသူ အသစ်များရှာဖွေခြင်း MMQR onboarding actiivities များတွင် ပါဝင်ကူညီပေးခြင်း Customer များအား Wave နှင့် သက်ဆိုင်သော Products များနှင့် ဝန်ဆောင်မှုများအား တိကျစွာရှင်းလင်းပြောပြနိုင်ရမည်။ ချမှတ်ထားသော daily target နှင့် monthly target များအား ပြည့်မှီအောင် ဆောင်ရွက် နိုင်သူဖြစ်ရမည်။ လုပ်ငန်းခွင်ဆိုင်ရာ နေ့စဉ် activities များ နှင့် performance reports များအား သက်ဆိုင်ရာ supervisors သို့ တင်ပြရမည်။ Brand activities များတွင် တက်ကြွစွာ ပါဝင်ဆောင်ရွက်နိုင်ရမည်။ သက်ဆိုင်ရာ events, activities နှင့် marketing campaign များတွင် ပါဝင်ဆောင်ရွက်နိုင်ရမည်။
Position Purpose Product Owner is responsible for maximizing the value of the product resulting from the work of the Development Team. Product Manager has two main components: A product development role, defining and implementing Wave Money app functionalities following a Human Centered Design approach A “growth hacking” role, using analytics and insights to improve existing features and customer journeys, implement new ones and define tactical campaigns to drive customer acquisition and activity Key Responsibilities Defines and implements the functional roadmap for Wave Money mobile applications, which include Customer App, Agent App, Shop locator and potentially other apps – this includes the implementation of main functionalities which are dictated by the broader roadmap (Bill Payment, Savings, Loyalty, etc.) as well as more tactical features and UX improvements Owns and manages the product roadmap, ensuring priorities are aligned with business objectives, customer needs, and delivery capacity. Project manages app delivery cycles Leads app-related service design activities for Wave Money apps Acts as a single point of contact for app development company and design resources; is fully involved in development sprints with the role of “application owner” and guides implementation and design choices Ensures quality of deliveries by leading UAT and FUT phases Responsible for current and new app distribution channels (store, web, POS, partner portal/devices) In charge of app upgrades and go-live coordination on all channels Oversees app analytics strategy (choosing tools, defining and owning KPIs, implementing analytics) and reporting Works closely with BI team to integrate app analytics to global BI/Data framework Works closely with Marketing team to propose campaign ideas, align on roadmaps and provide feedback on campaign effectiveness Experiments campaigns and new features with A/B testing, makes recommendation to the business
Position Purpose Lead the planning, development and execution of BTL and Trade Marketing programs that translate business objectives into effective on-ground activations, channel programs and market visibility. The role owns end-to-end delivery across strategy, planning, budget, agencies/vendors, execution, KPI tracking and team leadership. Key Responsibilities & Accountabilities BTL & Trade Marketing Strategy : Develop annual and monthly plans aligned with business priorities, customer needs and brand strategy. Planning & Strategy: Develop integrated BTL and Trade Marketing plans based on business objectives, target segments, channels and regional priorities. Campaign Execution: Manage activation projects from brief to execution, ensuring timelines, resources, quality, risk management and stakeholder alignment. POSM & Visibility: Plan and oversee POSM requirements, placement and channel visibility to support campaign and business priorities. On-ground Activation : Lead end-to-end activation planning and execution, including concepts, mechanics, customer journey, manpower, timing, budget and quality control. Trade Marketing & Channel Development : Drive merchant, distribution and channel programs, POSM deployment, visibility and local market activation. Cross-functional Coordination: Challenge, refine and prioritize requests with business functions and coordinate with Brand, Product, Digital, Creative and Communications teams. Budget & Vendor Management: Manage budgets, quotations, agencies/vendors, procurement processes and commercial negotiations in line with company policies. Agency & Vendor Management: Brief, evaluate and manage agencies/vendors to ensure quality, cost efficiency, timelines and agreed deliverables. Performance & Reporting: Monitor KPIs, evaluate effectiveness/ROI, document learnings and recommend improvements for future programs. People Leadership: Set team priorities, allocate workload, coach team members and maintain clear processes and documentation. Competencies Strong leadership, project management and stakeholder management skills. Strong understanding of BTL, Trade Marketing, on-ground activation and channel marketing. Commercial and budget management capability with strong execution discipline. Data-driven mindset with ability to translate campaign results into business actions. Strong communication, negotiation, problem-solving and presentation skills.
Position Purpose Responsible for driving customer growth, engagement, adoption, and retention across digital products and services. The role will focus on improving customer activation, usage, loyalty, and overall customer value through data-driven initiatives, cross-functional collaboration, and growth programs. Responsibilities & Accountabilities Growth Strategy Develop and execute initiatives to drive customer growth, engagement, and retention. Identify opportunities to increase product adoption and customer activity. Analyze customer behavior and recommend actions to improve business performance. Customer Lifecycle Management Drive customer activation, engagement, and retention initiatives. Design and execute programs that increase customer usage and long-term value. Develop strategies to improve customer stickiness and reduce churn. Campaign & Program Management Lead the design and execution of growth campaigns and customer programs. Measure campaign effectiveness and optimize based on performance insights. Manage customer segmentation and targeted engagement initiatives. Analytics & Insights Monitor key customers and business KPIs. Conduct customer behavior analysis and identify growth opportunities. Translate data into actionable business recommendations. Cross-Functional Collaboration Partner with Product, Marketing, Operations, Commercial, Technology, and Customer Experience teams to deliver growth initiatives. Influence product and customer experience improvements through customer insights. Key Stakeholders Partner with Product, Marketing, Operations, Commercial, Technology, and Customer Experience teams to deliver growth initiatives. Influence product and customer experience improvements through customer insights. Key Competencies Growth Mindset – Identifies and drives customer and business growth opportunities. Customer Lifecycle Management – Improves acquisition, engagement, retention, and loyalty. Data & Analytical Skills – Uses insights and data to make decisions and optimize performance. Stakeholder Management – Collaborates effectively across teams to drive outcomes. Execution Excellence – Converts strategy into action and delivers measurable results.
Position Purpose Responsible for developing and executing customer retention and engagement strategies to increase customer activity, reduce churn, improve customer lifetime value, and drive sustainable growth across Wave's digital ecosystem. The role will lead customer lifecycle management initiatives covering activation, engagement, retention, reactivation, and loyalty programs. Job Description Customer Retention Strategy: Develop and execute retention strategies to improve customer engagement and reduce churn. Identify at-risk customer segments and implement proactive retention interventions. Increase customer stickiness through loyalty, rewards, CRM, and lifecycle programs. Customer Lifecycle Management: Own customer journeys across activation, engagement, retention, and win-back stages. Design and optimize customer lifecycle programs to increase repeat usage and active customer rates. Lead reactivation initiatives for dormant and churned customers. Loyalty & Engagement Programs: Lead the design and management of loyalty, rewards, cashback, and customer engagement initiatives. Develop programs that encourage deeper customer adoption and long-term engagement. Monitor program effectiveness and optimize reward economics and customer outcomes. Analytics & Customer Insights: Analyze customer behavior, churn patterns, cohort performance, and engagement trends. Conduct segmentation, retention analysis, and customer lifecycle reviews. Generate actionable recommendations to improve customer retention and lifetime value. Campaign & Program Management: Own retention and engagement campaigns from planning through execution. Define campaign objectives, KPIs, measurement frameworks, and success criteria. Evaluate campaign performance and implement continuous improvements. Key Stakeholders Partner with Product, Marketing, Operations, Customer Care, Technology, BI, and Commercial teams to improve customer experiences. Influence product enhancements and customer journey improvements based on customer insights. Drive alignment across stakeholders to deliver business outcomes. Key Competencies Customer Lifecycle Management: Drives customer acquisition, engagement, retention, loyalty, and win-back strategies. Growth Mindset: Identifies opportunities to improve customer value, retention, and long-term business growth. Data & Analytical Skills: Uses data and customer insights to drive decision-making and optimize performance. Stakeholder Management: Builds alignment and influences cross-functional teams to deliver outcomes. Execution Excellence: Transforms strategy into actionable initiatives and delivers measurable business results.
Drive new user acquisition and registration. Support merchant/MMQR onboarding activities. Educate customers on Wave products and services. Drive customer engagement and transaction activation. Achieve assigned daily and monthly acquisition KPIs Conduct daily field activities and submit activity/performance reports. Support POSM deployment and brand visibility activities Participate in events, activations and BAU marketing activities as assigned
Position Purpose Lead the company's performance marketing and marketing technology agenda to drive customer acquisition, activation, engagement, retention, and revenue growth. The role is accountable for developing data-driven growth strategies, optimizing marketing ROI, enhancing MarTech/AdTech capabilities, and delivering personalized customer experiences across digital channels. It serves as a key connector between Marketing, Product, Technology, Analytics, and external partners to accelerate scalable business growth. Key Responsibilites Performance Marketing & User Acquisition Drive app installs, registrations, activations, and user growth through paid and owned channels. Optimize acquisition performance across platforms such as Meta, Google, TikTok, and affiliate networks. Improve key metrics including CPI, CPR, CAC, ROAS, conversion rates, and user acquisition efficiency. Lead experimentation, A/B testing, and funnel optimization initiatives. MarTech & AdTech Management Enhance customer engagement capabilities including Push Notifications, In-App Messaging, Deep Linking, and Rich Media formats. Define and manage AdTech requirements, campaign delivery, inventory utilization, and monetization initiatives. Improve campaign automation, targeting precision, measurement, and reporting capabilities. Customer Lifecycle & Personalization Design and execute targeted acquisition, engagement, and retargeting campaigns using customer data insights. Drive personalization initiatives to improve customer experience and increase campaign effectiveness. Work closely with analytics teams to segment users and optimize campaign targeting strategies. Utilize customer-level behavioral insights to improve conversion and retention outcomes. Data & Analytics Enablement Champion data-driven decision making across acquisition and engagement activities. Lead initiatives that unlock customer-level marketing insights and attribution capabilities. Translate customer behavior and campaign performance data into actionable business recommendations. Partner with Business Analytics teams to improve reporting, measurement, and campaign attribution models.
Monitor key business KPIs on a daily/weekly/monthly basis, ensure if they are on track, carry out analysis for any areas of gaps and provide insights & recommended actions, Conduct the business performance for the overall organization and support other related functions in coordination with Business Planning Conduct financial target setting (KPI) to ensure company’s financial objectives are achievable Conduct regular and provide the assistant to business units with reviewing of business performance and assessing the key revenue and cost drivers to ensure key KPIs are achievable and financial objectives are deliverable Analyze data with an appropriate analytical process, recommend better solutions and develop effective methods to optimize business performance and increase efficiency in the processes Carry out ad-hoc analysis and projects as and when necessary Provide supporting and relevant data for the Monthly Financial Reporting process Prepare monthly and quarterly business performance data with analysis of variances Analyze weekly product performance trends and key KPI movements, identifying underlying drivers, risks, opportunities, and recommended actions. Perform detailed variance and driver analysis on revenue, subscriber, usage, product, and cost performance against budget, forecast, and prior periods, highlighting key business risks and opportunities.