The Marketing Executive (TikTok) is responsible for planning, creating, and managing TikTok content to strengthen brand awareness, engage the target audience, and support overall marketing objectives through creative and trend-driven short-form video content. Plan, create, and execute engaging TikTok content aligned with brand guidelines and marketing campaigns Research and stay up to date with TikTok trends, challenges, sounds, and algorithms Manage the brand’s TikTok account including posting schedules and community engagement Monitor comments, messages, and audience interactions to build an active community Analyze content performance using TikTok analytics and prepare performance reports Collaborate with the marketing team to ensure consistent brand messaging Coordinate with influencers or content creators when required Support product launches, promotions, and brand campaigns through TikTok content