Develop and execute annual brand plans that align with the company’s long-term marketing vision. Define brand architecture, identity systems, and communication tone. Monitor and evaluate brand health metrics (awareness, preference, relevance, equity). Conduct market and consumer research to identify insights, trends, and opportunities. Collaborate with Innovation Lab (Food), Operations, and other marketing function teams on brand related initiatives. Identify strategic brand partnerships and drive those initiatives to secure strong brand presence in the market. Lead integrated marketing campaigns from concept to execution. Brief and collaborate with the cross-functional team as required for campaign development. Coordinate with Sales & Marketing Team for campaign rollout, promotions, and store activation. Ensure consistent brand storytelling across all touchpoints — ATL, digital, in-store, PR, and partnerships. Evaluate post-campaign performance and recommend improvements. Maintain and update Brand Guidelines and ensure adherence across all materials and channels. Review creative and communication materials to ensure brand consistency and quality. Provide brand direction to franchise marketing activities (dotted-line collaboration). Ensuring Effective use of media buying budget allocated for digital and ATL media usage. Build good relationships with digital & ATL vendors/agencies, KOLs & partners to ensure smooth coordination and execution. Understand business needs and budget allocation to identify the most efficient channels within digital & ATL. Align and execute with partnered app for the loyalty program & drive acquisition & usage for the app. Creative Team – to ensure campaigns visually and emotionally align with brand positioning. Sales & Activation Team – to ensure promotions and local marketing align with brand direction. Corporate Sales & Comms Manager – for brand messaging in corporate and PR communications. Operations Team – for in-store experience and customer journey consistency. Innovation Lab & Business Development Team – for a creation of relevant menu & restaurant expansion plan that is aligned with business/consumers’ needs Manage brand budget allocations, ensuring ROI and efficient use of resources. Track and report on brand performance and campaign outcomes to Head of Marketing. Collaborate on strategic planning and ensure all campaigns align with internal methodologies and performance drivers including awareness, trial, loyalty, and advocacy. Act as the brand custodian across all departments and external partners.
Monitoring inventory level and forecasting future requirements for local/oversea purchase products Working hand in hand with operation team to enhance accuracy in order forecasting. Placing regular weekly/monthly orders with suppliers. Assisting in inventory planning, annual forecasting and shipment scheduling Assisting in sourcing and price negotiation for new or alternative items for local/oversea purchase products Maintain good relationships with suppliers and internal teams. Monitoring the stock availability at warehouse and arranging deliveries to stores. Compile regional shops order from different warehouses and arrange accordingly to fully utilize the truck efficiently. Tracking deliveries and handling complaints from stores about product quality and defects. Weekly and monthly database closing, including stock updates and price updates and send to Finance in timely manner.
Supply Chain Planning: Develop accurate demand forecasts for all products, incorporating factors such as historical sales data, seasonality, marketing campaigns, menu changes, and new store openings. Collaborate closely with Marketing, Operations, and Finance teams to align forecasts with sales targets, promotional calendars, and business plans. Maintain and update forecasting models and systems to improve accuracy and responsiveness to changing market conditions. Work with cross-functional teams and suppliers for new products or new projects launching Procurement Process Developing procurement processes to achieve cost efficiency and operational effectiveness. Identify various saving opportunities by sourcing suppliers, network optimization, tendering and negotiations for the best prices and terms. Maintaining good relationships with suppliers while continually scouting for additional vendors for better prices or services Developing risk management procedures to mitigate losses in the event of supply shortages Supervising a purchasing team and delegating tasks across departments when necessary Working closely with the company legal department to make sure contracts terms are favorable and necessary Purchase Contracts are in place Manage to ensure consistent delivery of goods while identifying possible obstacles that may affect supply efficiency Maintain monthly reporting dashboards to track procurement KPI’s and provide updates to leadership team Communicating with management regularly regarding the efficient flow of goods and services and alert if there is any risk of supply shortage
Support daily administrative functions, office operations, and other tasks assigned by management. Oversee fleet management including vehicle registration, insurance, maintenance, and fuel usage. Coordinate with suppliers, workshops, and service providers for fleet and asset maintenance. Performing another admin related task by assigned. Perform other duties as assigned by the manager
Assist in recruitment processes, including resume screening and interview coordination. Handle employee onboarding and orientation programs , ensuring a smooth transition for new hires. Support HR managers in various administrative tasks and projects. Participate in the recruitment process by screening resumes and coordinating interviews. Assist in maintaining HR records and databases. Participate in the organization of HR employee engagement activities. Monitor employee attendance, leave, and overtime records to ensure accuracy and compliance. Support payroll processes and manage Social Security Board (SSB) processes Support to answer employee inquiry or request (recommendation letter, Movement Order Letter, etc.) Prepare and maintain monthly HR report.