Technical Proficiency In-depth expertise in managing and optimizing content for Facebook, TikTok, Viber (especially Viber for Business features), and Telegram (channels and groups) in the Myanmar context. Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software (e.g., CapCut, Final Cut Pro) for creating engaging digital art and multimedia content. Exceptional copywriting skills for crafting compelling, platform-specific captions, headlines, and calls-to-action. Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Proven ability to plan, execute, and optimize paid social media campaigns and manage advertising budgets effectively (e.g., Facebook Ads Manager, TikTok Ads, Viber Advertising Solutions). Develop and execute comprehensive, multi-platform social media strategies tailored for each of our four educational institutions (two private high schools, two international schools) across Facebook, TikTok, Viber Group, and Telegram Channel. Manage and optimize the content calendar, ensuring timely, consistent, and relevant posts that align with school events, academic schedules, and marketing campaigns.