* Work closely with the marketing team to create innovative advertising campaigns. * Understanding of the Eyewear and Aesthetic Clinic market trends. * Create scripts for all marketing * Write new content for paid advertising including social media posts (Facebook, Instagram, Tiktok & etc., ) * Take on writer responsibilities on branded content projects * Collaborate and brainstorming with creative team for new idea and strategies and maintain branding requirements. * Edit and proofread content for clarity, grammar, and punctuation. * Conduct thorough research on industry-related topics and trends. * Ensure all written content aligns with the tone and style of our brand. * Must be disciplined and willing to learn new things.