Job Description
A Fantastic Opportunity for ...
The Product Manager, Apps has two main components:
- A product development role, defining and implementing app functionalities following a Human Centred Design approach
- A “growth hacking” role, using analytics and insights to improve existing features and customer journeys, implement new ones and define tactical campaigns to drive customer acquisition and activity
Key Responsibilities and Accountabilities
- Defines and implements the functional roadmap for mobile applications, which include Customer App, Agent App, Shop locator and potentially other apps – this includes the implementation of main functionalities which are dictated by the broader roadmap (Bill Payment, Savings, Loyalty, etc.) as well as more tactical features and UX improvements
- Project manages app delivery cycles
- Leads app-related service design activities for apps
- Acts as a single point of contact for app development company and design resources; is fully involved in development sprints with the role of “application owner” and guides implementation and design choices
- Ensures quality of deliveries by leading UAT and FUT phases
- Responsible for current and new app distribution channels (store, web, POS, partner portal/devices)
- In charge of app upgrades and go-live coordination on all channels
- Is in charge of app analytics strategy (choosing tools, defining and owning KPIs, implementing analytics) and reporting
- Works closely with BI team to integrate app analytics to global BI/Data framework
- Works closely with Marketing team to propose campaign ideas, align on roadmaps and provide feedback on campaign effectiveness
- Experiments campaigns and new features with A/B testing, makes recommendation to the business
- Marginally, also owns the USSD channel
Job Requirements
Technical skills and competencies:
- Fluent in English language (written and spoken)
- App Analytics (Google Analytics, Google Play Developer Console, other tools)
- XL Master
- Customer Segmentation
- Campaign management and follow-up
- Educated to degree level or advanced degree in Sciences/ Quantitative field preferred