• Understand client objectives, develop strategic marketing plans, and ensure client satisfaction throughout the campaign.
• Ensuring all tasks are managed within the required timeline and all queries are addressed depending on defined priority
• Responsible for performance marketing (KPI based advertising) and Digital Account Management
• Develop and execute comprehensive digital media strategies that align with overall business objectives.
• Manage and oversee programmatic buying and Meta campaigns, ensuring they are optimized for performance.
• Monitor and analyze campaign performance data to identify opportunities for improvement.
• Collaborate with cross-functional teams, including creative, analytics, and product, to ensure seamless execution of digital media initiatives.
• Stay up to date with industry trends and developments, including emerging technologies and platforms, and make recommendations for incorporating these into the company's digital media strategy
• Manage and maintain relationships with media partners and vendors.
• Develop and manage digital media budgets, ensuring that all spend is optimized for maximum ROI.
• Create and deliver detailed reports on campaign performance, including key metrics and insights.
• Proven ability to work effectively in a fast-paced and deadline-driven environment.
• Knowledge of relevant technologies, including programmatic buying platforms, Google Analytics, and social media advertising platforms
• Enable negotiate with the third parties for the better rate.
• Required up-to-date certification of the platforms.

Daily and Monthly Responsibilities

• Monitor, analyze, and report against campaign pacing and performance (include competitor’s alert).
• Create daily and weekly campaign reports (depends on client's requirements) to ensure accurate campaign results.
• Attend relevant internal, client and publisher meetings as appropriate.
• Works closely with supervisor to provide complete information.

• Strong understanding of digital marketing platforms, tools, and technologies, including but not limited to Google Ads, Facebook Ads Manager.
• Proven experience of team management experience with 1-3 digital specialists from either Social, Performance or Search competencies.
• Sound technical knowledge of backend digital integrations, operations, and troubleshooting. • Strong grasp of & ability to develop channel specific strategies.
• Good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
• Demonstrated experience in successfully managing and optimizing digital media campaigns to achieve business objectives and KPIs.
• Excellent analytical skills and the ability to interpret complex data sets to make informed decisions.
• Effective communication, negotiation, and presentation skills.
• Leadership experience and the ability to lead and motivate a team to achieve exceptional results.
• A strategic mindset with the ability to think creatively and solve problems.
• Good time-management skills. Proven experience of team manageme
• Experience in 2+ years of digital planning experience.