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We are seeking a Freelance Digital Marketing Executive to promote our software products and IT services. The ideal candidate will be experienced in B2B digital marketing, lead generation, and technology-related content creation. This role offers flexibility and can be performed remotely based on project timelines.

Key Responsibilities

• Oversee the creation of high-quality, engaging content (blog posts, website copy, case studies, etc.) that aligns with our brand and target audience.

• Manage our content calendar and distribution across channels.

• Run targeted ads on Facebook, LinkedIn, and Google to generate high-quality leads.

• Prepare marketing materials such as banners, landing pages, and email newsletters.

• Develop and implement to improve organic search rankings and website performance (technical, on-page, and off-page SEO).

• Improve website SEO for software-related keywords.

• Manage and optimize paid advertising campaigns (e.g., Google Ads, Bing Ads - SEM).

• Coordinate website updates: product descriptions, screenshots, FAQs.

• Design and execute email marketing campaigns (e.g., newsletters, promotions, drip campaigns).

• Track, measure, and analyze performance across all digital marketing channels using tools like CRM, Google Search Console, etc.

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• Strong understanding of B2B marketing and lead generation funnels analytical, problem-solving, and interpersonal communication skills, along with a solid reporting system.

• Familiarity with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is a plus.

• Proficient in Business English.

• Strong Hands-on experience with:

  • Facebook Ads Manager

  • Google Ads

  • LinkedIn Ads (advantage)

  • Google Analytics

• Ability to create tech-related content clearly and professionally.

• Experience with basic design tools (Canva/Photoshop).

• Self-motivated, reliable, and able to meet deadlines.