🔹 Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals.

• Build and manage a high-performing marketing team (content, digital, performance, brand, etc.).

• Define the brand positioning, messaging, and value proposition.

• Collaborate closely with Sales, Product, and Executive teams.

🔹 Digital & Performance Marketing

• Oversee digital campaigns (SEO, PPC, social, email, and content marketing).

• Optimize ROI across paid channels and conversion funnels.

🔹 Brand & Communications

• Lead brand strategy and ensure consistent messaging across all touchpoints.

• Manage public relations, media outreach, and thought leadership.

• Own internal and external communications strategy.

🔹 Product Marketing

• Work with product teams to understand features, positioning, and go-to-market strategies.

• Create compelling product content (launches, demos, sales enablement materials).

🔹 Lead Generation & Customer Acquisition

• Drive pipeline growth through integrated campaigns.

• Partner with sales to align on goals and attribution.

🔹 Market & Customer Insights

• Conduct market research and competitor analysis.

• Use insights to shape messaging, targeting, and product strategy.

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).

• 8–12+ years of marketing experience with at least 3 years in a leadership role.

• Proven track record of building and executing successful marketing strategies.

• Strong leadership and team development skills.

• Excellent understanding of digital marketing channels and tools.

• Data-driven mindset with experience using analytics and CRM tools (e.g., HubSpot, Google Analytics, Salesforce).

• Exceptional communication and storytelling skills.