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This person is responsible for planning, execution, and optimization of digital marketing, product campaigns, brand communications, and campaign initiatives with the aim to grow brand equity, drive digital adoption, and support business growth, particularly for product launches and on-ground activations. The person will also manage and mentor a team, providing guidance, support, and professional development opportunities.

Digital and Campaign Communications:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Manage and oversee all digital marketing channels, including Facebook, LinkedIn, Telegram, and other communication platforms.
• Conduct competitive analysis and monitor industry trends to identify new opportunities and optimize existing strategies.
• Plan and execute digital campaigns, from ideation and creative development to launch and performance tracking.
• Ensure clear, consistent, and targeted communication about campaigns, tailoring messages to resonate with specific audience segments.
• Collaborate with cross-functional teams, to ensure alignment and effective execution of digital initiatives.
• Lead the end-to-end management of on-ground activations of digital campaign initiatives.
• Ensure all communications are effectively delivered to the right audience and aligned with DLMM's business strategy.
• Support the creative direction and content planning for TikTok, both for the brand’s official channel and business partners’ TikTok pages, ensuring consistency with brand positioning.

Product Communications:

• Leverage in-depth product knowledge to develop compelling product brochures and comprehensive communication plans for product launches.
• Collaborate with product team to translate complex product features into clear, customer-friendly language.

Website & UI/UX Projects:

• Oversee the accuracy, consistency, and timely updates of website content, ensuring all information is current and aligned with brand messaging.
• Coordinate cross-team feedback loops to continuously optimize website performance and interface based on analytics and user feedback.
• Lead or contribute to special website projects, such as redesigns, landing page builds, and microsites, from planning through launch.

• A bachelor's degree in marketing, communications, business administration, or a related field is typically required. Advanced degrees or certifications in digital marketing are often preferred.
• Demonstrated experience in digital marketing, with a minimum of 3-5 years in a managerial or leadership role.
• Previous experience in developing and implementing successful digital marketing strategies is highly desirable.
• Ability to think strategically and develop long-term digital marketing plans aligned with overall business goals and objectives.
• Proficiency in analyzing data and metrics to evaluate the performance of digital marketing campaigns and make data-driven decisions.
• Strong understanding of digital marketing tools and platforms, including social media channels, email marketing software, content management systems (CMS), and customer relationship management (CRM) systems.
• Excellent written and verbal communication skills, with the ability to effectively communicate digital marketing strategies, ideas, and results to cross-functional teams and senior leadership.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills in both English and Myanmar.
• Proficiency in Microsoft Office tools, particularly PowerPoint, Word, and Excel, along with good digital literacy