Strategic Planning and Implementation:

• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives.
• Conduct market research to identify trends and opportunities, and adjust marketing strategies accordingly.
• Coordinate marketing campaigns with sales activities.

Brand Management:

• Ensure consistent branding across all marketing materials and communication channels.
• Develop and maintain a strong brand identity in the marketplace.

Digital Marketing:

• Manage and optimize online presence, including website, social media platforms, and email marketing.
• Develop content strategies and oversee content creation for digital platforms.
• Utilize SEO and PPC strategies to drive traffic and sales.

Customer Engagement and Loyalty:

• Develop and implement customer engagement strategies to build and maintain a loyal customer base.
• Oversee the creation and implementation of loyalty programs and promotions.

Event Planning and Management:

• Plan and execute marketing events, including product launches, trunk shows, and promotional events.
• Coordinate with vendors, partners, and other stakeholders to ensure successful event execution.

Analytics and Reporting:

• Analyze market trends and marketing campaign performance, and provide actionable insights.
• Prepare regular reports on marketing activities, including ROI analysis and recommendations for future campaigns.

Budget Management:

• Manage the marketing budget, ensuring all activities are cost-effective and within budget.
• Track expenditures and provide forecasts for future marketing activities.

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in marketing, preferably in the retail or luxury goods sector.

Skills and Abilities:

• Strong understanding of current marketing concepts, strategies, and best practices.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent written and verbal communication skills.
• Strong analytical skills and experience with data-driven decision-making.
• Creative thinking and problem-solving abilities.

Personal Attributes:

• Detail-oriented with strong organizational skills.
• Ability to work under pressure and meet tight deadlines.
• High level of self-motivation and ability to work independently.
• Passion for jewelry and fashion.

Technical Proficiency:

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).