The function of writing/ editing in Myanmar is to deliver written content on various platforms to the desired target audience. Whether it be writing a brochure for a hotel, or delivering a feature news article for a national publication, it is imperative that the writing be clear, concise, grammatically correct and conveys the intended message in the right tone. The written word is used across many platforms to deliver messages, advertise products and services and keep the consumer informed.
In the corporate world, writers and editors work especially closely with marketing/ media/ creative to develop materials, both hard copy, and online. Online is particularly important these days, and there are jobs for online social media managers and editors in order to handle that avenue of communication. Content on a website is very important as that is how the majority of people do their research, so a writer will be responsible for writing content and blogs about the product or service, and keeping the site up to date. Social media managers handle platforms such as Twitter, Facebook, and Instagram in order to connect with their audience whilst representing the company’s culture. For a content writer there are also other factors which must be take into consideration such as SEO and followings.
Whilst it is a writer’s job to develop attention grabbing content through words, it is the editors job to ensure that the content is concise and grammatically correct before it gets published. However writing is not always done in-house and projects (such as website creation, brochure writing and other promotional materials) will often be outsourced to a pr/ communications firm who specialise in written communication.
Writing does not always fall in a creative category, and there is a need in other departments (such as Human Resources) to develop internal communication materials such as manuals and guidelines.
Given Myanmar’s current economic environment and arrival of so many international businesses, the market is quickly becoming not only more crowded but more competitive, meaning that there is space for unique and creative writers who have a knack for obtaining the attention of an audience. To become any kind of writer an affinity with the written word is a must. An excellent command of the English language is of course essential and in a the corporate environment a degree (in writing, communications, or marketing) is normally required.
Creative writers normally operate in a freelance capacity, working on various assignments of different lengths across different industries. Simultaneously they may be writing a promotional leaflet for a hotel in Bagan, writing job descriptions for an online portal, and working on a travel article for an airline magazine. For a writer the work is normally varied, and whilst not always lucrative can offer much flexibility and both time and locations wise.
For writers who crave more stability, marketing agencies, PR agencies and advertising agencies are always a good place to start, but these positions are more rife in urban centres such as Yangon. Especially in an online capacity where a presence is key. Roles in social media and desktop publishing are becoming very popular, and for these excellent communications skills as well as computer dexterity is required.
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