A Big Opportunity for ...
This role is responsible for managing the content and activity on the KBZ Bank and KBZPay websites, as well as other web presence the Bank may have in the future. Web & SEO Specialist will focus on optimising the content on the KBZ Bank and KBZPay website to ensure that it offers the best user experience and to make sure that all web traffic data is used for analytics purposes.
Key Responsibilities:
SEO / SEM
● Develop and execute on-page and off-page SEO strategies to improve organic visibility.
● Conduct keyword research, SEO audits, and competitor analysis.
● Manage and optimize paid search (SEM) campaigns across platforms like Google Ads.
● Monitor performance using tools such as Google Analytics, Google Search Console, and SEMrush.
- Provide regular SEO and SEM performance reports with actionable insights.
Website & Content Management
● Maintain and update website content through CMS (e.g., WordPress, Drupal).
● Ensure content is SEO-optimized, up-to-date, and aligned with marketing goals.
● Work with internal teams to publish new pages, campaign assets, and landing pages.
UI/UX Enhancement
● Collaborate with designers and developers to improve website UI/UX.
● Support A/B testing, heatmap analysis, and user journey optimizations.
● Ensure mobile responsiveness, accessibility, and cross-browser compatibility.
Marketing Tags, Pixels & Tracking
● Implement and manage tracking tags and pixels using Google Tag Manager (GTM).
● Set up and validate conversion tracking, event tracking, and custom dimensions.
● Troubleshoot tracking issues and ensure data accuracy across platforms.
Website Project Management
- Lead or coordinate website-related projects including redesigns, migrations, or new feature rollouts.
● Manage timelines, stakeholders, and vendors to ensure projects are delivered on time and to spec.
● Maintain documentation of website processes, tags, and configurations.
● Train the digital marketing team on basic web project processes, tracking setup, and SEO/UX best practices.