Overall Responsibilities

The Branch Manager is responsible for overseeing the overall sales performance, operational efficiency, and development of the assigned branch. This includes achieving sales targets, managing branch resources, and ensuring alignment with GRG objectives.

Sales Management

• Achieve branch sales targets and drive overall branch growth.
• Break down sales targets by channels (Volume and Cash).
• Conduct weekly follow-ups on target achievements.
• Meet all WS-A and select WS-B customers as per monthly schedule.
• Set daily/weekly plans for sales teams and monitor performance.
• Review monthly operational strengths and weaknesses and implement corrective actions as needed.

Financial & Operational Oversight

• Review detailed debtor lists weekly and monitor overdue accounts daily.
• Review and verify monthly expenditure reports from the Branch Accountant.
• Regularly check cash balances (book vs. actual).
• Review and approve supply chain and sales expense documents.

Market & Channel Management

• Monitor exclusive outlets through channel teams as per market visit schedules, and take necessary corrective actions.
• Conduct monthly market visits and report findings to Head Office.
• Set quarterly rolling forecasts for the branch.
• Communicate marketing information and promotions from Head Office to the sales team promptly.
• Ensure all promotional and marketing activities are clearly explained to the operations team.

Cross-Functional Coordination

• Coordinate closely with TOSC, Finance, and Trade Marketing teams to achieve sales and operational goals.
• Conduct cross-functional meetings (Sales, Trade Marketing, TOSC, QC, and Production) every two weeks.
• Collaborate with HC and Admin to implement and comply with relevant policies.

Team Leadership & Development

• Train and guide sales staff on channel objectives, sales targets, and performance expectations.
• Explain corporate and sales strategy maps to all branch and sales staff according to schedule.
• Lead and supervise branch administration and operations effectively.

Reporting

• Prepare and submit monthly BSC (Balanced Scorecard) reports to Head Office.
• Prepare and submit monthly market visit summary reports to the National Sales Manager.
• Conduct and document regular meetings with functional teams to review sales performance, collections, and operational updates.

• Bachelor’s degree in business administration, Marketing, Management, or a related field is required.(MBA qualification is preferred.)
• Minimum 5–7 years of experience in sales and distribution, with at least 2–3 years in a supervisory or branch management role.
• Proven experience in managing sales teams, achieving sales and collection targets, and driving branch performance.
• Strong background in channel management, trade marketing, or FMCG/consumer goods industry is highly desirable.
• Hands-on experience in sales forecasting, territory planning, and customer relationship management.
• Experience in cross-functional coordination with Finance, Operations, and Supply Chain teams.
• Demonstrated ability to analyze market trends, prepare business reports, and implement corrective action plans.
• Proficiency in MS Office (especially Excel and PowerPoint) and familiarity with ERP or sales management systems.
• Willingness to travel regularly to sales territories and branches as per company requirements.
• Strong ability to analyze and forecast sales performance, with experience in setting and supervising branch-level sales targets.
• Proven skill in sales planning and execution, ensuring consistent achievement of volume and collection goals.
• Competence in sales territory management, including regular market visits, performance monitoring, and corrective action planning.
• Ability to lead effective sales meetings to review progress, identify gaps, and drive accountability across the team.
• Proficient in sales data interpretation and reporting, ensuring timely and accurate submission of reports to management.
• Strong relationship management skills to build and maintain productive relationships with key customers, distributors, and internal teams.
• Strategic thinking with the ability to translate company goals into actionable branch-level plans.
• Team leadership and coaching skills to guide sales teams toward high performance.
• Decision-making and problem-solving ability under pressure, ensuring smooth branch operations.
• Communication and presentation excellence for meetings, performance reviews, and reporting.
• Accountability and integrity in handling financial, operational, and sales-related responsibilities.
• Strong adaptability and initiative to respond proactively to market changes and operational challenges.