✓ Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
✓ Co-develop the Brand Vision, architecture, and long-term growth strategy
✓ Develop and operationalize annual brand plans, leading excellent cross functional execution:
✓ Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy
✓ Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use
✓ Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition
✓ Progress innovation projects cross-functionally in line with the overall Brand ambition
✓ Brand budget planning, monitoring, and management
✓ Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC
✓ Coach and develop an Assistant Brand Manager / Brand Assistant

• Education: Minimum Bachelor Degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications
• Age: 28 - 35 years
• Language: Fluent in English
• Experience:
• • Minimum 7 years of Marketing experience for FMCG products in emerging economy

• In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution

• Exposure to category thinking and strategic planning

• Cross functional experience in trade marketing and sales will be favourable

IT Skills: High level of proficiency in Excel and PowerPoint

General: A solid track record of producing outstanding results

• Results oriented and proactive

• Above par communication and presentation skills

• Developed analytical and project management skills

• Team player and culturally adaptable