•    Oversee digital marketing activities to enhance brand awareness and customer engagement.
•    Post product and educational content regularly on social media platforms (Facebook, TikTok, Telegram, etc.).
•    Create and manage creative content such as posts, videos, stories, and reels for fashion campaigns.
•    Plan, execute, and evaluate online marketing campaigns, including aftercare and customer call service.
•    Develop and maintain influencer marketing programs and external collaboration initiatives.
•    Strategize and analyze paid advertising campaigns (Facebook Ads, TikTok Ads, etc.).
•    Generate performance analysis reports (reach, engagement, click-through rate, conversion rate, etc.).
•    Conduct ongoing market trend and competitor research to support campaign direction.
•    Collaborate cross-functionally with design, sales, and product teams to ensure brand consistency.
•    Implement and monitor SEO and SEM strategies to improve website traffic and online conversions.

•    Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
•    2–5 years of experience in digital marketing, preferably in the fashion or retail sector.
•    Proficiency in digital marketing platforms and tools (Facebook Business Suite, TikTok Ads etc.).

•    Strong knowledge of social media content creation, campaign management, and influencer marketing.
•    Familiarity with SEO/SEM strategies and tools .
•    Creative mindset with the ability to design engaging content for fashion audiences.
•    Strong analytical and reporting skills to interpret data and optimize campaigns.
•    Excellent communication and interpersonal skills for cross-functional collaboration.
•    Ability to stay updated with digital trends, fashion industry dynamics, and platform algorithm changes.