Job Description

Key Responsibilities

1. Strategic Planning
   •  
   • Develop and execute marketing strategies aligned with the bank's overall goals.
   • Identify target markets, customer segments, and growth opportunities.
   • Monitor industry trends and competitors to refine marketing plans.
2. Brand Management
   • Oversee the development and maintenance of the bank's brand identity.
   • Ensure consistency in messaging across all marketing channels.
   • Collaborate on creative campaigns to improve brand visibility and credibility.
3. Digital Marketing
   • Manage digital platforms, including the bank's website, social media, and email campaigns.
   • Develop SEO strategies to improve online presence.
   • Use analytics tools to track performance and adjust strategies.
4. Customer Acquisition and Retention
   • Design campaigns to attract new customers while building loyalty among existing ones.
   • Lead market research to understand customer needs and preferences.
   • Collaborate with sales teams to optimize cross-functional initiatives.
5. Product Marketing
   • Promote banking products and services effectively to various customer segments.
   • Plan launches for new products, ensuring alignment with market demands.
6. Partnership Development
   • Build partnerships with local businesses, organizations, and media.
   • Collaborate with external agencies for advertising and promotional activities.
7. Reporting and Budget Management
   • Monitor and manage the marketing budget effectively.
   • Provide regular performance reports to senior management.
   • Ensure campaigns are cost-effective and deliver measurable ROI.

Key Skills

1. Technical Skills
   • Proficiency in digital marketing tools (Google Analytics, SEM tools, social media platforms).
   • Knowledge of CRM software and data analytics for customer insights.
   • Familiarity with financial services marketing and banking regulations in Myanmar.
2. Strategic Thinking
   • Ability to develop long-term strategies while responding to immediate market changes.
   • Strong decision-making skills based on market analysis and data.
3. Communication Skills
   • Excellent written and verbal communication in both English and Myanmar.
   • Strong interpersonal skills for team collaboration and customer interactions.
4. Leadership and Team Management
   • Capability to lead and motivate a team of marketers.
   • Experience in setting KPIs and ensuring team accountability.
5. Cultural Awareness
   • Understanding of Myanmar's local culture and consumer behavior.
   • Sensitivity to the nuances of marketing in diverse regions of Myanmar.

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 5-7 years of experience in marketing, preferably in the banking or financial sector.
• Proven experience in leading marketing campaigns with measurable success.