A Bank is looking for Head of Marketing to join their team. Kindly see the following information for the job detail.

Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personals
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Ensuring the implementation of effective marketing strategies.
• Focusing on growing audiences and the uptake for products and services.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Developing the corporate brand identity in consultation with senior managers and other stakeholders.
• Managing creative agencies and retainer partners.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identifying ways to grow the marketing department and secure resources.
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
• Monitoring, reviewing, and reporting on all marketing activities, results
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution.
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmed to drive interest and sales.
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
• Efficiently managing annual marketing budgets.
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Job Requirement:

• Bachelor’s degree in Marketing, Business Administration or related field and Master degree preferred
• Proven experience as a Head of Marketing role/ senior leadership in Marketing and preferably within banking industry
• excellent leadership, strategic planning, and communication skill
• Strong understanding of market research and data analysis skill
• Strategic decision-making and problem-solving skills