A Great Opportunity for ...
We are seeking an experienced and results-oriented Assistant Manager / Manager, Brand & Communication (Business Group) to join our team in ATOM Myanmar Ltd. In this role, you will work closely with the senior management team to implement brand strategies, manage 360-degree marketing campaigns, and enhance the company’s communication initiatives. The ideal candidate will have a comprehensive understanding of brand building, digital marketing, and event management, combined with strong project management skills. This role requires strategic thinking, creativity, and the ability to drive impactful marketing and communication efforts within the dynamic telecom industry.
Key Responsibilities:
Brand Strategy & Management:
- Assist in Brand Strategy Development: Work alongside with line manager to develop comprehensive brand strategies that align with the company’s long-term business objectives, ensuring that all marketing efforts contribute to brand growth and equity.
- Brand Consistency & Governance: Ensure the brand’s identity, voice, and positioning are consistent across all communication channels, both internal and external. Regularly audit marketing materials, websites, and campaigns to maintain brand integrity.
- Consumer Insights & Market Analysis: Collaborate with market research teams to gather consumer insights and conduct market trend analysis. Use these insights to suggest improvements and adjustments to the company’s branding strategy.
- Brand Performance Tracking: Establish key performance indicators (KPIs) for brand health, including brand awareness, market share, and customer perceptions. Monitor performance regularly and report insights to senior management.
360-Degree Marketing Campaigns:
- Integrated Campaign Development: Support the planning and execution of end-to-end integrated marketing campaigns across multiple channels, including digital (SEO, SEM, social media), print, TV, radio, out-of-home (OOH), and events. Ensure campaigns are aligned with brand strategy and business goals.
- Cross-functional Collaboration: Work closely with cross-functional teams such as product development, sales, and customer service to ensure marketing campaigns are effectively integrated and meet organizational needs.
- Vendor & Agency Management: Assist in managing relationships with external creative agencies, media buying partners, and vendors to produce high-quality marketing collateral and ensure timely campaign delivery.
- Campaign Monitoring & Analysis: Help manage the campaign process from initial briefing, through production, to launch. Monitor performance metrics such as reach, engagement, and ROI to adjust campaign tactics for better results. Provide detailed post-campaign analysis to inform future strategies.
Digital Marketing & Social Media:
- Lead Digital Marketing Initiatives: Assist in overseeing the execution of digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. Drive efforts to optimize digital touchpoints for customer engagement and acquisition.
- Social Media Strategy & Execution: Manage day-to-day operations of the company’s social media channels, including content planning, posting schedules, and community management. Work with the creative team to produce engaging content and campaigns that reflect the brand’s values.
- Digital Performance Metrics & Reporting: Track digital campaign performance using analytics tools (Google Analytics, social media insights, etc.).
- Content Development & Management: Assist in managing content strategies for digital platforms, ensuring that content is relevant, engaging, and consistent with the brand’s tone and message.
Communications:
- Internal & External Communication: Assist in the management of all communication efforts, ensuring consistent messaging across internal teams, external stakeholders, and the public. Support corporate communications to maintain a unified brand voice.
- Crisis Communication Management: Act as a liaison for crisis communication efforts, ensuring the company responds promptly and effectively to potential PR crises. Collaborate with senior leadership to craft clear and empathetic messaging during sensitive situations.
- Stakeholder Engagement: Work closely with PR agencies and media outlets to build and maintain relationships, ensuring positive coverage of the brand in various media channels.
Event Management & Sponsorships:
- Event Planning & Coordination: Lead the planning and execution of brand events, product launches, sponsorships, and partnerships that enhance brand visibility and engagement. Ensure all events align with the brand’s objectives and resonate with the target audience.
- Vendor & Partner Collaboration: Coordinate with event organizers, vendors, and sponsors to ensure all logistics are handled smoothly, and the brand is represented in a positive and impactful way.
Event Marketing:
Develop event-specific marketing campaigns, leveraging all available channels (email, social media, OOH, etc.) to drive attendance and maximize brand exposure. Collaborate with internal teams to ensure successful execution of the event.