Campaign Strategy & Planning:

• Develop integrated campaign strategies aligned with business goals.
• Translate Retail Banking objectives into actionable campaign plans and timelines.

· Project Management:

• Oversee the end-to-end campaign lifecycle – from ideation to execution and performance review.
• Coordinate with creative, compliance, data, and digital teams to deliver campaigns on time.

· Data & Insights:

• Leverage customer insights and data analytics to inform campaign targeting and personalization.
• Monitor campaign performance and recommend optimizations.

· Channel Management:

• Plan and execute campaigns across various channels (email, SMS, digital, branch operation, ATM, etc.).
• Ensure consistency of messaging and branding across channels.

· Budgeting & Reporting:

• Manage campaign budgets and ensure cost efficiency.
• Prepare post-campaign analysis reports with ROI and learning outcomes.

· Stakeholder Engagement:

• Liaise with internal teams including product, compliance, legal, marketing and external agencies.

Present campaign plans and results to senior stakeholders.

• Recognized degree Preferred a bachelor's degree or certificate in Marketing and Project Management.
• Minimum 3 to 5 years of experience in marketing or campaign management, preferably within retail banking or financial services.
• Proven track record of managing multi-channel marketing campaigns.
• Strong understanding of retail banking products and customer segments.
• Excellent project management and organizational skills. Strong communication and stakeholder management abilities.