တိုင်ကြားမှု အောင်မြင်ပါသည်

Role Purpose

To provide data-driven insights that support Business Development and management in identifying market opportunities, evaluating expansion potential, improving commercial performance, and making informed strategic decisions.

The role is responsible for extracting, analyzing, and interpreting data from SAP and other business systems, transforming complex data into actionable insights, dashboards, reports, and recommendations. The position will work closely with the Business Development team to assess existing market performance, identify growth opportunities, evaluate new markets and territories, and support strategic planning through reliable and timely analysis.

1. Key Responsibilities

1.1 Business & Commercial Data Analysis

• Extract, consolidate, validate, and analyze business data from SAP and other internal systems.
• Analyze sales, revenue, product, customer, distributor, territory, pricing, and channel performance.
• Identify trends, patterns, gaps, anomalies, and opportunities within business data.
• Ensure data accuracy and consistency across reports and analysis.

1.2 Business Development Intelligence

• Provide data and insights to support the Business Development team in identifying new markets, territories, customer segments, channels, and growth opportunities.
• Analyze existing market and territory performance to identify areas with potential for expansion.
• Support marketing sizing, market potential assessment, and territory prioritization using available internal and external data.
• Monitor key market and business indicators relevant to BD priorities.

1.3 Strategic Decision Support

• Translate data into clear business insights and actionable recommendations for the Business Development team and management.
• Prepare analysis to support strategic decisions related to market expansion, channel development, product opportunities, pricing, and resource allocation.
• Challenge assumptions and identify risks or opportunities through data.

1.4 Sales & Channel Analytics

• Analyze sales performance by product, customer, distributor, territory, channel, and time period.
• Identify underpenetrated territories, high-growth areas, declining markets, and concentration risks.
• Analyze distributor and channel performance to support channel development strategies.
• Support assessment of sales targets, growth rates, market penetration, and territory potential.

1.5 Reporting & Business Intelligence

• Develop and maintain management dashboards, recurring reports, and performance trackers for the BD team.
• Establish meaningful KPIs and data views that allow management to monitor commercial performance.
• Ensure reports are timely, accurate, and focused on decision-useful information

1.6 Cross-Functional Collaboration

• Work closely with Business Development, Sales, Marketing, Finance, Operations, and Management to understand business questions and translate them into analytical requirements.
• Support cross-functional projects where data analysis is required.

1.7 Continuous Improvement

• Continuously identify new ways to use data to improve business decision-making.
• Develop new analytical tools, dashboards, and methodologies to support the evolving needs of the BD team.
• Stay informed of relevant analytical techniques, business intelligence tools, and market research approaches.

Education: Any Graduate. Certificate in Data Analytics, Statistics, Economics, Business Administration, or related fields.  

Experience: Minimum 5 years of experience in Data Analytics, Business Intelligence, Commercial Analytics, Business Analysis, Sales Analytics or equivalent analytical responsibilities. Experience working with SAP and business data is strongly preferred.  

Preferred Exposure: SAP data analysis, Business Intelligence, Sales & Commercial Analytics, Market Analytics, Market Expansion, Territory Analysis, Customer and Channel Analysis, Forecasting, Management Reporting and Strategic Decision Support.

Technical Skills: Strong proficiency in SAP and Excel, with the ability to extract, organize, analyze and validate large datasets. Experience with Power BI, Tableau, SQL or other data visualization and analytics tools is an advantage.

Personal Attributes: Highly analytical, curious, detail-oriented, commercially minded, proactive, structured and comfortable challenging assumptions through data. Able to work independently while collaborating closely with Business Development and other departments.