A Big Opportunity for ...
ROLE PURPOSE
Digital Marketing Lead (VP) is responsible for leading the Communications & Digital Marketing function at Yoma Bank by driving integrated digital strategy, content excellence, and channel performance aligned with the bank’s business objectives. The role oversees end-to-end digital ecosystem management including content strategy, channel optimization, stakeholder communications, performance marketing, reporting, and team capability development. This position ensures all communication outputs across digital, PR, CSR, and internal platforms are strategically aligned, impactful, measurable, and compliant with brand standards. As a leadership role, the position is expected to foster a high-performing, collaborative, and data-driven digital marketing culture.
JOB RESPONSIBILITIES
Strategy & Campaign Leadership
- Develop and lead the annual digital marketing and communication strategy aligned with business goals.
- Drive integrated campaigns across social media, PR, CSR, internal communication, and digital channels.
- Ensure all campaigns follow clear objectives, KPIs, and measurable outcomes.
- Lead digital transformation initiatives to improve efficiency, engagement, and ROI.
Content & Communication Excellence
- Oversee content strategy, planning, storytelling, and content governance across all communication channels.
- Ensure consistency in brand tone, messaging, and communication standards across digital and traditional platforms.
- Review and approve content outputs including visuals, videos, copywriting, and campaign assets.
- Introduce innovative content formats and digital trends including short-form video, TikTok, AI-driven content, and social storytelling.
Channel Management & Performance Optimization
- Oversee all owned digital platforms including Facebook, TikTok, LinkedIn, YouTube, Website, and App channels.
- Ensure publishing schedules, audience engagement, and campaign execution meet SLA requirements.
- Lead paid media planning and optimization across Meta, Google, and other digital platforms.
- Monitor and improve performance metrics including engagement, reach, CTR, conversion, and audience growth.
Data, Reporting & Analytics
- Establish a data-driven marketing culture across the team.
- Develop and oversee weekly, monthly, and quarterly reporting dashboards.
- Translate data into actionable insights and strategic recommendations.
- Ensure accuracy, consistency, and transparency in reporting.
Stakeholder Management & Team Leadership
- Act as the key digital communication advisor for internal stakeholders including Product, CSR, HR, and business teams.
- Collaborate closely with Creative & Innovations, agencies, vendors, and external partners.
- Lead and manage the Digital Marketing team, ensuring clear KPIs, workflows, accountability, and capability development.
- Foster a culture of collaboration, creativity, innovation, and continuous improvement.
Governance, Quality & Compliance
- Ensure all communications and digital activities comply with brand guidelines, regulatory requirements, and risk management standards.
- Maintain strict quality assurance and approval processes across all digital outputs.
- Implement structured workflows and governance procedures for content and campaign management.