1. JOB PURPOSE

The Digital Strategy Officer leads digital transformation, designs data-driven strategies, and integrates technology to improve sales, customer experience, and operational efficiency.

2. MAJOR FUNCTIONS

• Build digital transformation roadmap.
• Lead e-commerce and omnichannel enhancements.
• Create dashboards and business insights.
• Manage digital marketing performance.
• Drive automation and system integration.
• Strengthen CRM and customer experience.

3. KEY RESPONSIBILITIES

A. Digital Transformation

• Plan 1–3-year digital roadmap.
• Identify digital opportunities across retail operations.

B. Data Analytics & Reporting

• Build KPI dashboards.
• Analyze sales, CRM, traffic, and campaign performance.

C. E-Commerce & Omnichannel

• Improve online conversion and customer UX.
• Align inventory and stock availability.

D. Digital Marketing Strategy

• Optimize ROAS, CTR, CAC.
• Plan digital content and campaign calendars.

E. Project Management

• Lead system upgrades (POS, ERP, CRM).
• Manage vendor coordination and UAT.

4. DAILY TASKS

• Review digital dashboards.
• Monitor traffic and social engagement.
• Check online inventory and order flow.

5. WEEKLY TASKS

Weekly KPI review.

• Digital marketing performance analysis.
• Coordination with merchandising and marketing

6. MONTHLY TASKS

• Present digital transformation updates.
• Run A/B testing reports.
• KPI trend analysis and planning.

7. KPIs

• Digital sales growth, conversion rate.
• Marketing ROAS, CAC, CTR.
• CRM retention, NPS/CSAT.
• System uptime and automation efficiency.

• Any Graduate.
• Data analytics, dashboard skills.
• E-commerce and CRM expertise.
• Strong project management.
• Retail digital experience preferred.
• Strong interpersonal, presentation and communications skills in both English and Myanmar
• Committed, results-oriented, and solid team player
• Trustworthy and able to maintain confidential information with high level of integrity