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The Manager, Content Strategy will act as the chief content architect and lead copywriter for ATOM. This role is responsible for establishing, driving, and safeguarding ATOM’s brand voice across all touchpoints—with a heavy emphasis on digital platforms (Facebook, TikTok, Viber, YouTube, App) while ensuring seamless tone and messaging alignment with traditional brand communication (Print, ATL/BTL, campaign rollouts).
This individual will collaborate closely with internal digital leads (Brand/Engagement and Growth/ Commercial), external creative agencies, and in-house creative production teams to deliver high-impact, channel-adapted content frameworks.
Brand Voice & Strategic Content Leadership
- Brand Voice Custodian: Define, evolve, and maintain ATOM’s overarching brand tone of voice across all communications—ensuring it remains authentic, punchy, engaging, and aligned with brand guidelines.
- Master Copywriting & Messaging: Lead key copywriting deliverables, brand messaging frameworks, campaign taglines, and master storyboards for high-priority ATOM brand initiatives.
- Omnichannel Strategy: Drive 360-degree content consistency, ensuring high-performing digital messaging seamlessly translates to traditional media (print, SMS, press releases, outdoor, radio/TV scripts) when required.
2. Multi-Channel Digital Content Planning
- Content Architecture: Partner with digital engagement/content leads to structure and oversee multi-channel content calendars across Facebook, TikTok, Viber, YouTube, and the ATOM App ecosystem.
- Format & Platform Adaptation: Guide the team in adapting core campaign briefs into platform-native formats (e.g., vertical short-form video scripts for TikTok/Reels, localized Viber broadcast copy, interactive Facebook posts).
- Youth & Gaming Ecosystem: Support content direction for entertainment and youth-focused sub-brands (e.g., ATOM Showtime, Toh Toh Squad, gaming/esports initiatives, and Viber sticker packs).
3. Creative Agency & In-House Workflow Management
- Agency Briefing & Oversight: Write clear, strategic content briefs for external creative agencies; review and refine Key Visual (KV) copy, video scripts, and master campaign assets.
- In-House Design Integration: Collaborate with the internal design and video production team to guide rapid-turnaround, time-sensitive content (such as trending TikTok edits, fast visual adaptations, and reactive social copy).
- Quality & SLA Control: Maintain high standards for copy quality, Burmese language nuance, brand compliance, and turnaround SLAs across all team outputs.
4. Performance Optimization & Team Collaboration
- Content Performance Analysis: Work with Digital Growth lead to analyze content performance metrics (engagement rate, video completion rates, click-through rates) and continuously optimize messaging strategies.
- Cross-Functional Alignment: Act as the primary content liaison between Brand, Products/Commercial, Esports, PR, and Digital teams to align business goals with customer-facing storytelling.
Key Performance Indicators (KPIs)
- Brand Consistency & Tone: 100% brand tonality guideline compliance across media touchpoints.
- Content Engagement: Reach, engagement rate, and video completion growth on TikTok, Facebook, and Viber.
- Operational Efficiency: On-time agency/internal content delivery adhering to campaign SLAs.
- Conversion Impact: Effectiveness of commercial copy in driving app top-ups, package adoption, and promotion participation (Kan Htoo Kan Myuu, Kwat Ti Po Ya, Viber Gems, etc).