Organizing promotional events and coordinating day-of deliveries and staffing. Leading and training teams of Marketing Associates. Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints. Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales. Identifying potential new markets and creating a plan to enter those markets. Partnering with product development and buying teams to estimate product demand. Brainstorming fresh advertising ideas with senior management. Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business. Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff. Researching and analyzing market trends and competitors. Negotiating and liaising with third-party marketing agencies. Writing and delivering content and social media plans. Managing the design and production of promotional materials, such as websites and brochures. Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Ensure the people management in the department. Meet with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them. Determine the company’s gross-profit and annual unit plans by analyzing trends and results and implementing marketing strategies. Develop field sales action plans to facilitate the implementation of the regional sales programs. Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company. Establish sales objectives by projecting expected sales volume and forecasting and developing sales quotas for territories and the region. Keep current with economic indicators,changing trends, supply and demand and competitors to maintain sales volume and product mix. Positively contribute to team effort by accomplishing related results. Provide the necessary support to sales associates to enable them to generate market leads and close new deals. Develop and implement new programs, sales initiatives and strategies to capture key demographics. Uplift the regional sales volume to its possible best. Develop and review long- and short-term sales strategies. Develop and maintain channels between Area Distributor and Sub Distributor.