Evaluate and analyze the campaign performance to deliver the best result. Oversee the execution of consumer activation events and promotions. Build and maintain strong relationships with KOLs in sport channel & health channel. Develop and check marketing items for multiple channels use and prepare report. Supervise the agency for campaign & eventsand other activities. Support Marketing Manager for developing and implementing marketing strategies. Monitor and update on competitor activities. Report Weekly, Quarterly and Annually Check and manage marketing material. Other Activities as required by MD.
Assist in executing consumer activation strategies focused on sports, gym, and fitness audiences. Support planning and execution of seminars, group detailing, and engagements with KOLs, athletes, and students. Help implement brand marketing activities, track performance, and optimize campaigns. Coordinate with external agencies for sampling and promotional events. Monitor competitor activities and market trends. Assist in preparing weekly, quarterly, and annual reports on campaign effectiveness.
Digital and ATL Activities: Oversee and manage all digital and ATL activities to ensure they reach the target consumers effectively. Market Research and Analysis: Conduct in-depth research and analysis of consumer behavior, market trends, and competitor activities to inform marketing strategies. Strategic Development and Implementation: Develop and implement marketing strategies that align with the company’s objectives and resonate with the target market. Plan and execute marketing initiatives, including projects, campaigns, events, and sponsorships. Brand Management: Build brand awareness and enhance brand value and profitability through strategic marketing efforts. Performance Measurement and Reporting: Measure and report on the performance of marketing campaigns, assessing KPIs and ROI to inform future strategies. Collaboration and Coordination: Collaborate with various teams such as BTL, sales, planning, MT and others to ensure cohesive and effective marketing initiatives. Advertisement and Promotion Oversight: Oversee the production of advertisements, promotional materials, and mail campaigns to ensure consistency with brand messaging. Alignment with Brand Values: Ensure that all messaging and marketing activities are aligned with the company’s brand and values. Contribute to development of subordinates' skillsets and mindsets and their success.