Manage the company's digital platforms, including Facebook, TikTok, LinkedIn, and Website on a daily basis. Develop monthly content plans and execute digital marketing campaigns aligned with business objectives. Coordinate with the design and video production teams to create high-quality product photos, videos, customer success stories, and installation project content. Coordinate customer inquiries received through social media and other digital channels with the Sales Team to ensure timely follow-up. Monitor and analyze campaign performance, including reach, engagement, lead generation, and sales results, and prepare regular reports. Support marketing events, exhibitions, product launches, and other company promotional activities.
Develop and execute marketing strategies and campaigns to achieve business objectives. Manage brand positioning and ensure consistent marketing communication. Conduct market research and analyze customer trends, competitors, and industry developments. Plan and manage digital marketing, advertising, promotions, and events. Collaborate with the Sales team to support lead generation and revenue growth. Monitor marketing performance and prepare reports on campaign effectiveness. Manage marketing budgets and ensure cost-effective use of resources. Lead and coordinate marketing team activities and external vendors.