Develop and execute digital marketing strategies to increase brand awareness and generate quality leads. Manage the company's social media platforms (Facebook, TikTok, and others) by planning, creating, and publishing engaging content. Design marketing materials, including social media graphics, promotional banners, brochures, and short videos using tools such as Canva or Adobe Creative Suite. Plan, manage, and optimize paid advertising campaigns on Facebook within the marketing budget. Create engaging marketing copy for social media, advertisements. Monitor digital marketing performance, analyze campaign results, and prepare monthly reports. Conduct market research and competitor analysis to identify trends and new business opportunities. Coordinate with the Sales team to generate leads and support customer acquisition campaigns. Support the planning and promotion of company events, product launches, and marketing campaigns. Stay up to date with the latest digital marketing trends, tools, and best practices.
Generate New Business: Identify and acquire new B2B customers through online prospecting, cold calling, referrals, and field visits to grow freight and logistics sales. Promote Logistics Services: Present the company's freight forwarding, transportation, warehousing, customs clearance, and supply chain solutions to prospective clients. Manage Client Relationships: Build and maintain long-term client relationships by understanding customers' shipping requirements and providing tailored logistics solutions. Support Marketing Activities: Promote the company's services through social media, digital marketing, networking events, and other brand awareness initiatives. Achieve Sales Targets: Meet monthly and quarterly sales, customer acquisition, and shipment volume targets. Coordinate with Operations: Work closely with the operations team to ensure smooth shipment execution and provide timely updates to customers. Monitor Market Trends: Stay informed about market trends, competitor activities, and customer needs to identify new business opportunities.