Formulate and Execute Marketing Strategies for our brand (Beer) to enhance Brand Equity. Manage external agencies and suppliers to execute brand activities. Project planning and timely execution by taking corrective measures as needed. Manage & track the budget in individual areas on a monthly basis. Manage brand activation programs and sponsorship activities to get maximum coverage and the best benefit from organizers for the brands. Contribute to developing communication campaigns to strengthen the brand. Execute and monitor brand activities within the budgets. Develop OOH Branding (Bus, Train, Wall, Home, Supermarket, etc..) to increase brand awareness. Measure and report the performance of all projects and assess against KPIs. Develop POSM items to be used in branding events and activities to increase brand awareness.
Responsible for achieving sales volume, market share and the effective representation of the company and brand customer. Communication with both draughts and non- draught outlets, sundry shops and check the hygiene and POSM items, and enter the data to the DVAQP system and check the stock in hand. Handle the direct sales of all brands during outlets visit. Daily, weekly and occasional report the market feedback and competitors’ information. Weekly NOV plan for the respective areas and checking SP’s during the visit. Achieve the set sales target. Compare, negotiate and advise the outlets regarding the sales plan and support BE for outlet promotion during seasonal and regional festivals. Negotiate with the township government departments for company FL license, transport pass and signage tax.