Purpose of the Role The Brand Manager is responsible for developing, implementing, and optimising brand strategies that drive business performance, brand equity, and customer engagement across all touch-points. The ideal candidate brings a balance of strategic thinking, creative leadership, and market insight to build a distinctive and consistent brand presence. This role reports directly to the Assistant General Manager (AGM) and plays a critical part in aligning brand vision with business growth objectives. Responsibilities: Lead the development and implementation of the brand foundation and long-term brand strategy. Need to Prepare and submit quarterly brand strategy plans and monthly branding plans to the AGM. Collaborate with internal teams to ensure brand strategy is consistently applied across marketing, retail, and customer experience. Develop and execute monthly and quarterly marketing plans with clear objectives, budgets allocation, and performance metrics. Assess the market’s performance vs objectives and proactively adjust strategies to identify brand growth and differentiation Oversee all brand touch-points, including digital platforms, packaging, social media, advertising, events, and retail environments, ensuring consistency and quality. Enhance the retail brand experience by working closely with design and operations teams on visual merchandising and store branding. Plan and manage media spend across all channels, optimising budget efficiency and ROI. Collaborate cross-functionally to ensure all departments are aligned with brand vision. Evaluate the impact of brand activities using relevant metrics, dashboards, and analysis tools and report to AGM.
Oversee daily branch operations and ensure smooth store performance. Lead, motivate, and manage the sales team to achieve sales targets. Monitor sales performance and implement strategies to drive business growth. Deliver an exceptional customer experience and maintain high service standards. Ensure compliance with company operational policies and Visual Merchandising (VM) standards. Manage staff performance, inventory, store presentation, and coordination with Head Office.
Manage daily warehouse activities including receiving, storage, picking, packing, and dispatch Ensure smooth coordination between warehouse, retail stores, and inventory teams Maintain clean, organized, and efficient warehouse layout Monitor and maintain accurate stock levels and records Conduct regular stock counts, cycle counts, and audits Investigate and resolve discrepancies (shortage, damage, overstock) Plan and coordinate timely delivery of products to stores Ensure correct allocation and transfer of stock across multiple locations Optimize processes to improve speed and reduce errors Maintain proper documentation and reporting systems Improve warehouse processes for better efficiency and cost control Ensure compliance with company SOPs and operational standards Supervise warehouse staff and assign daily tasks Monitor team performance and provide training where needed Reports directly to the Warehouse & Operations Manager