Purpose of the Role
The Brand Manager is responsible for developing, implementing, and optimising brand strategies that drive business performance, brand equity, and customer engagement across all touch-points. The ideal candidate brings a balance of strategic thinking, creative leadership, and market insight to build a distinctive and consistent brand presence. This role reports directly to the Assistant General Manager (AGM) and plays a critical part in aligning brand vision with business growth objectives.

 

Responsibilities:
- Lead the development and implementation of the brand foundation and long-term brand strategy.
- Need to Prepare and submit quarterly brand strategy plans and monthly branding plans to the AGM.
- Collaborate with internal teams to ensure brand strategy is consistently applied across marketing, retail, and customer experience.
- Develop and execute monthly and quarterly marketing plans with clear objectives, budgets allocation, and performance metrics.
- Assess the market’s performance vs objectives and proactively adjust strategies to identify brand growth and differentiation
- Oversee all brand touch-points, including digital platforms, packaging, social media, advertising, events, and retail environments, ensuring consistency and quality.
- Enhance the retail brand experience by working closely with design and operations teams on visual merchandising and store branding.
- Plan and manage media spend across all channels, optimising budget efficiency and ROI.
- Collaborate cross-functionally to ensure all departments are aligned with brand vision.
- Evaluate the impact of brand activities using relevant metrics, dashboards, and analysis tools and report to AGM.

Requirements:
- 3+ years in brand management or creative strategy
- Strong understanding of fashion culture and trends.
- Excellent project management and communication skills.
- Evidence-based achievements linking brand initiatives to business performance.
- Proficient in using a wide range of marketing and analytics tools

Benefits

- 13-Month Salary (Year-End Bonus)

- Monthly Target Bonus

400,000 MMK for achieving 1st target

800,000 MMK for achieving 2nd target

- Yearly Target Achievement Bonus – Equivalent to 1 month salary

- Monthly Transportation Allowance

- Monthly Attendance Allowance