Lead social content strategy and execution across social media channels (Facebook, Instagram, TikTok) to drive awareness, conversion, and engagement. Assist in the creation and management of digital marketing collaterals and collaborate with the eCommerce team and agencies to ensure a smooth launch of campaigns and drive conversions through sponsored ads with a focus on leads generation. Write clear, compelling copy for various mediums (e.g., social media, blog posts, newsletters). Support the marketing team in all trade marketing activities, event planning, and execution. Identify and establish partnerships and engage local content creators through seeding and activation to generate reach, impressions, and engagement effectively. Drive meaningful brand partnerships, tie-ups, promotions, and sampling activities to enhance brand relevancy and strengthen customer engagement Manage relationships with internal and external stakeholders, including agencies, media partners, and external vendors, to ensure the effective execution of marketing and promotional plans. Stay up-to-date on industry trends to ensure content remains current and ahead of the curve on social media. Other ad-hoc duties as assigned.
Drive the marketing communications of own brand launches to meet growth objectives Work closely with the team to develop and execute brand & product marketing initiatives across the entire customer funnel, from awareness to conversion to retention, driving revenue and engagement. Lead social content strategy and execution across social media channels (Facebook, Instagram, TikTok) to drive awareness, conversion, and engagement. Constantly review the business plans with trade partners, re-strategize and initiate plans/programs to drive sales. Create and oversee advertising campaigns across various channels, including digital, print, and social media. Collaborate with creative teams and agencies to develop compelling brand messages and visuals. Utilize market research and consumer insights to identify opportunities for growth, understand consumer preferences, and monitor industry trends. Manage the brand marketing budget effectively, allocating resources to maximize ROI and achieve business goals. Track and analyze key performance metrics to evaluate the success of marketing initiatives and make data-driven recommendations for optimization.