We are seeking an experienced and strategic Marketing Manager to lead our marketing initiatives and strengthen our brand in the education consulting sector. The role involves planning and executing both online and offline marketing strategies to attract prospective students and support business growth. Develop and implement comprehensive marketing strategies aligned with company goals and student recruitment targets. Plan, manage, and oversee both digital and offline marketing campaigns to maximize reach and engagement. Lead brand development initiatives and ensure consistent messaging across all marketing platforms. Organize and execute education fairs, seminars and other promotional events. Manage social media platforms and coordinate closely with the digital marketing team for campaign execution. Analyze market trends, competitor activities, and student behavior to identify growth opportunities. Collaborate with sales and counseling teams to improve lead conversion and student enrollment. Monitor campaign performance, prepare reports, and continuously optimize marketing ROI. Manage and control the marketing budget to ensure effective and efficient spending.
The Brand & Communication Manager is responsible for developing and strengthening the company’s brand identity, ensuring consistent and impactful messaging across all channels, and enhancing the organization’s reputation within the education services market. • Develop and execute comprehensive brand strategies aligned with business objectives. • Ensure consistent and compelling brand messaging across all platforms and touchpoints. • Lead and manage corporate communications (internal and external). • Oversee the creation of high-quality content (brochures, website, social media, and campaigns). • Collaborate closely with marketing, admissions, and senior management teams. • Manage public relations and build strong media relationships. • Monitor brand performance, market perception, and customer insights. • Plan and execute branding events, campaigns, and strategic partnerships.
The Digital Marketing Manager is responsible for planning, executing, and continuously optimizing digital marketing strategies to enhance brand awareness, strengthen online presence, and generate high-quality leads for the company. • Develop and execute comprehensive digital marketing strategies aligned with business objectives. • Analyze market trends, student behavior, and digital insights to inform strategic decisions. • Oversee and manage all paid advertising campaigns. (Meta Ads, Google Ads, LinkedIn, TikTok, YouTube, etc.) • Monitor and optimize website performance, SEO, and content for improved visibility and engagement. • Track, analyze, and report on campaign performance using data-driven insights. • Manage the marketing budget to ensure cost-effective campaign execution. • Scale successful campaigns and optimize underperforming initiatives. • Lead, mentor, and develop the digital marketing and creative teams. • Establish and maintain SOPs while staying updated with the latest digital marketing trends and tools.
Develop and lead the overall creative strategy for the brand across digital, print, video, and experiential channels. Manage and mentor a team of designers, content writers, video editors, and content creators. Collaborate closely with marketing, product, sales, and leadership teams to align creative initiatives with business goals. Review and approve final designs, videos ensuring high quality and brand consistency. Lead brainstorming and creative development sessions to generate innovative ideas. Manage creative budgets, timelines, and agency/vendor relationships. Analyze creative performance metrics for improvement. Stay updated on design trends, tools, and competitor activities. Manage and mentor a team of designers, content writer, video editors, and content creators.
Edit raw footage into polished video for various platforms (e.g., YouTube, Instagram, TikTok, websites, etc) Add effects, graphics, music, and sound to enhance video quality. Collaborate with marketing, design, and product teams to develop video strategy. Manage video production schedules and post-production workflows. Stay on top of trends in video production and social media.
Conduct performance evaluations, provide training in sales techniques, client consultation, and operational best practices. Conduct high-level consultations with clients, assessing their academic and career goals to recommend appropriate educational programs and institutions. Develop customized solutions and persuasive presentations to effectively address client needs and guide decision-making. Manage the entire consultation process, providing expert advice and support to help clients make informed choices.- Assess clients' academic backgrounds, career goals, and personal preferences to recommend suitable educational programs and institutions. Develop and execute sales strategies to meet and exceed revenue targets and expand the client base. Analyze sales performance metrics and implement adjustments to optimize results and address market trends. Identify and pursue new business opportunities and partnerships to drive growth and increase market presence. Address and resolve complex client inquiries, complaints, and feedback promptly and professionally, ensuring client satisfaction and loyalty. Build and maintain strong relationships with international universities, colleges, and educational institutions to secure favorable terms and enhance service offerings. Network with community organizations, educational bodies, and industry professionals to promote the company’s services and foster collaboration. Ensure compliance with relevant regulations and standards related to international education consultancy. Oversee the documentation process for admissions, visa applications, and accommodation arrangements, ensuring accuracy and efficiency. Perform additional duties and responsibilities as assigned by management to support the company’s objectives.
Sales Performance & Strategy: Set and monitor monthly/annual sales targets, KPIs, and action plans to drive enrollment. Team Leadership: Lead, coach, mentor, and train sales staff to improve conversion rates and maintain high team morale. Customer Relationship Management (CRM): Build and maintain strong relationships with parents and students; manage the customer experience from inquiry to enrollment. Marketing & Pipeline Management: Coordinate with the marketing team to generate leads and ensure accurate, timely updates to the CRM system. Operational Excellence: Supervise center activities, events, and promotions to ensure maximum engagement. Reporting: Prepare regular sales performance reports and analyses for top managemen
This role will support HR operations across recruitment, employee relations, and administrative functions. The ideal candidate will be detail-oriented, people-focused, and capable of supporting a dynamic environment. Key Responsibilities Assist in the end-to-end recruitment process : posting vacancies, screening applications, scheduling interviews, and onboarding new hires. Maintain accurate and up-to-date employee records (contracts, attendance, leave, performance evaluations, etc.). Support the implementation of HR policies, procedures, and compliance with labor laws. Provide day-to-day HR support to employees and act as a point of contact for HR-related inquiries. Assist in organizing training, workshops, and development and benefit programs . Prepare HR reports, letters, and documentation as required. Support employee engagement initiatives to promote a positive and professional workplace