Develop and implement monthly and annual marketing plans aligned with business objectives. Plan, organize, and execute mall events, campaigns, and seasonal promotions to attract visitors. Coordinate with media partners and digital platforms for advertising and PR coverage. Monitor marketing campaign performance and analyze results for improvement. Conduct competitor and market analysis to identify trends and opportunities. Prepare marketing reports, visitor traffic analysis, and ROI evaluation for management. Ensure brand consistency across all marketing materials and communication channels. Support media relations, press releases, and brand partnerships. Develop marketing collaterals including posters, flyers, signage, and newsletters.
Develop and implement strategic marketing plans to increase mall traffic, enhance customer engagement, and improve tenant performance. Design and execute seasonal campaigns, promotions, and events to enhance the mall's profile and drive revenue. Coordinate digital marketing efforts including social media, email campaigns, website management, SEO, and paid advertising. Manage relationships with media, creative agencies, event organizers, and vendors. Monitor market trends, customer behavior, and competitor activities to adapt strategies accordingly. Work closely with tenants to support their individual marketing activities and align them with mall-wide initiatives. Prepare and manage marketing budgets, ensure cost efficiency, and report on ROI for campaigns. Oversee the design and distribution of marketing materials such as flyers, banners, and digital content. Organize and execute PR activities and media engagement to boost mall visibility. Conduct regular footfall analysis, customer surveys, and satisfaction studies to inform decision-making. Ensure brand consistency and adherence to visual identity across all platforms and communications. Plan CSR activities, community outreach, and loyalty programs to foster long-term customer engagement.
Support and Implementation, Innovative and upgrade to HR Recruitment and Selection Process. Handle and proceed Talent Acquisition Program. Support and builds a talent pipeline. Develops relationships with potential candidates. Proceed to fill job opening position. Screens and interview applicants. Manage and control job offer process. Develop and implement effective sourcing strategies to attract top talent. Use job boards, social media, employee referrals, and other channels to identify potential candidates. Coordinate and conduct interviews with department heads and stakeholders. Ensure timely communication with candidates throughout the recruitment process. Prepare and present job offers to selected candidates, negotiating terms when necessary. Participate in career fairs, networking events, and other recruitment activities. Maintain accurate records of all recruitment activities and candidate data. Manage pre-employment documentation and onboarding processes for new hires. Onboards new hire and innovate for onboarding program. Any ad-hoc JD assigned by Corporate Head of HR.
Oversee daily operations to ensure efficiency, productivity, and quality. Develop and improve operational systems, policies, and procedures. Coordinate with the Administration team and other departments. Prepare operational plans, schedules, and management reports. Solve operational issues quickly and effectively. Support strategic planning and business development activities. Handle and manage the monthly KPI overview for all departments.