Ayeyawady Division
22 Oct 2026
Position Purpose To drive and deliver distribution and revenue KPIs across Central Myanmar (Magway, Naypyitaw, Kayah, Ayeyarwaddy, Bago, Rakhine Region) Key Responsibilities Develop, implement, and periodically refine distributor sales-force strategies and execution plans. Provide guidance on key events and activities to optimise trade marketing operations and ensure alignment with company strategy. Build and maintain strong relationships between Wave Money and channel members. Strengthen channel capabilities to deliver integrated sales and service effectively to customers. Manage channel members to increase sales volume by promoting and upselling products to end customers, supporting the achievement of overall sales targets. Oversee customer service delivery across traditional, key-account, and direct-sales channels. Strengthen channel capabilities to deliver integrated sales and services effectively. Design and execute appropriate, effective trade campaigns, including initiatives within Prime Distribution Channels, to increase sales of existing and upsell products. Plan and deliver effective, cost-efficient channel activities and events. Develop clear, impactful communication messages and ensure they are delivered efficiently to distribution channel members. Communicate customised KPIs and reward schemes with each Trade Marketing team. Ensure teams understand expected deliverables and that activities align with the Marketing Group’s strategic direction and company goals. Track, monitor, evaluate, and periodically review distributor sales-force strategy and execution processes to identify improvement opportunities and optimise operations. Conduct benchmarking analyses of relevant organisations to identify and adopt market best practices. Gather feedback from distributors and monitor market conditions within assigned regions, providing insights that support senior management decision-making. Collect feedback from relevant stakeholders, conduct in-depth analysis to identify business and operational requirements, and respond appropriately to partner concerns to ensure issues are resolved efficiently and operational excellence is maintained. Report issues and variances from planned activities promptly and accurately, particularly where activities fall outside standard procedures. Apply professional knowledge, company policies, and procedures to resolve recurring operational issues. Oversee distribution systems and field customer-service operations, including scheduling, administration, performance tracking, and follow-up. Undertake other duties as assigned by the immediate supervisor.
Position Purpose Product Owner is responsible for maximizing the value of the product resulting from the work of the Development Team. Product Manager has two main components: A product development role, defining and implementing Wave Money app functionalities following a Human Centered Design approach A “growth hacking” role, using analytics and insights to improve existing features and customer journeys, implement new ones and define tactical campaigns to drive customer acquisition and activity Key Responsibilities Defines and implements the functional roadmap for Wave Money mobile applications, which include Customer App, Agent App, Shop locator and potentially other apps – this includes the implementation of main functionalities which are dictated by the broader roadmap (Bill Payment, Savings, Loyalty, etc.) as well as more tactical features and UX improvements Owns and manages the product roadmap, ensuring priorities are aligned with business objectives, customer needs, and delivery capacity. Project manages app delivery cycles Leads app-related service design activities for Wave Money apps Acts as a single point of contact for app development company and design resources; is fully involved in development sprints with the role of “application owner” and guides implementation and design choices Ensures quality of deliveries by leading UAT and FUT phases Responsible for current and new app distribution channels (store, web, POS, partner portal/devices) In charge of app upgrades and go-live coordination on all channels Oversees app analytics strategy (choosing tools, defining and owning KPIs, implementing analytics) and reporting Works closely with BI team to integrate app analytics to global BI/Data framework Works closely with Marketing team to propose campaign ideas, align on roadmaps and provide feedback on campaign effectiveness Experiments campaigns and new features with A/B testing, makes recommendation to the business
Position Purpose The Growth & Engagement Manager is responsible for driving customer activation to products and use cases, adoption, engagement, and long-term value across Wave’s digital products and services. The role owns the design and execution of lifecycle growth initiatives—from onboarding and activation through engagement, loyalty, and reactivation—to increase active customer rates, product usage, repeat transactions, and customer lifetime value. Working cross-functionally, the role converts customer and business opportunities into measurable programmed and campaigns. Responsibilities & Accountabilities Growth and Lifecycle Strategy Develop and execute lifecycle growth strategies that increase customer activation, adoption, engagement, repeat usage, and loyalty. Identify opportunities to improve customer activity, product penetration, transaction frequency, and customer lifetime value. Own customer journeys across onboarding, activation, engagement, loyalty, and reactivation stages. Identify customer journey friction points and work with Product, Technology, Operations, and Customer Experience teams to address them. Engagement, Loyalty, and Reactivation Programmed Design and manage customer engagement, loyalty, rewards, cashback, and reactivation programmed. Develop targeted initiatives that encourage customers to use Wave products more frequently and adopt additional relevant services. Create campaigns for new, active, dormant, and reactivated customer segments. Optimize programmed design, rewards, communication channels, and customer offers to improve customer outcomes and commercial performance. Campaign Management Own growth and engagement campaigns from planning through execution, measurement, and optimization. Define campaign objectives, target audiences, value propositions, communication channels, KPIs, and delivery plans. Coordinate campaign execution with Marketing, CRM, Commercial, Product, Technology, Operations, and Customer Care teams. Use campaign results and customer feedback to continuously improve future initiatives. Performance Management Monitor and report on key growth and engagement metrics, including customer activation, active customer rates, repeat usage, engagement, adoption, and campaign conversion. Use customer insight and performance data to identify growth opportunities and priorities initiatives. Maintain a structured calendar of lifecycle campaigns and engagement programmed. Present programmed performance, recommendations, and business impact to relevant stakeholders. Key Stakeholders Partner with Product, Marketing, Operations, Commercial, Technology, and Customer Experience teams to deliver growth initiatives. Influence product and customer experience improvements through customer insights. Key Competencies Growth Mindset – Identifies and drives customer and business growth opportunities. Customer Lifecycle Management – Improves acquisition, engagement, retention, and loyalty. Data & Analytical Skills – Uses insights and data to make decisions and optimize performance. Stakeholder Management – Collaborates effectively across teams to drive outcomes. Execution Excellence – Converts strategy into action and delivers measurable results.
Position Purpose Responsible for developing and executing customer retention and engagement strategies to increase customer activity, reduce churn, improve customer lifetime value, and drive sustainable growth across Wave's digital ecosystem. The role will lead customer lifecycle management initiatives covering activation, engagement, retention, reactivation, and loyalty programs. Job Description Customer Retention Strategy: Develop and execute retention strategies to improve customer engagement and reduce churn. Identify at-risk customer segments and implement proactive retention interventions. Increase customer stickiness through loyalty, rewards, CRM, and lifecycle programs. Customer Lifecycle Management: Own customer journeys across activation, engagement, retention, and win-back stages. Design and optimize customer lifecycle programs to increase repeat usage and active customer rates. Lead reactivation initiatives for dormant and churned customers. Loyalty & Engagement Programs: Lead the design and management of loyalty, rewards, cashback, and customer engagement initiatives. Develop programs that encourage deeper customer adoption and long-term engagement. Monitor program effectiveness and optimize reward economics and customer outcomes. Analytics & Customer Insights: Analyze customer behavior, churn patterns, cohort performance, and engagement trends. Conduct segmentation, retention analysis, and customer lifecycle reviews. Generate actionable recommendations to improve customer retention and lifetime value. Campaign & Program Management: Own retention and engagement campaigns from planning through execution. Define campaign objectives, KPIs, measurement frameworks, and success criteria. Evaluate campaign performance and implement continuous improvements. Key Stakeholders Partner with Product, Marketing, Operations, Customer Care, Technology, BI, and Commercial teams to improve customer experiences. Influence product enhancements and customer journey improvements based on customer insights. Drive alignment across stakeholders to deliver business outcomes. Key Competencies Customer Lifecycle Management: Drives customer acquisition, engagement, retention, loyalty, and win-back strategies. Growth Mindset: Identifies opportunities to improve customer value, retention, and long-term business growth. Data & Analytical Skills: Uses data and customer insights to drive decision-making and optimize performance. Stakeholder Management: Builds alignment and influences cross-functional teams to deliver outcomes. Execution Excellence: Transforms strategy into actionable initiatives and delivers measurable business results.