Location : Bangkok , Thailand

Department : Indochina (Myanmar, Cambodia, Laos) - focus in Myanmar Market

Industry : Consumer Goods , FMCG

Basic Salary 2,500 - 3,000 USD plus benefit


Main Purpose:


Overall, the Brand Manager is responsible for managing assigned subcategory /brand at the country level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies


Main Responsibilities

Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth
Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries.
Actively participates in the Commercial Business Planning (CBP) across IDC markets to identify & provide solution to address business gaps and opportunities.
Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans and new product launches, promotion bundles.
Cooperates with Division Category teams regarding Division/ Local campaigns implementation and results.


Marketing Strategy


Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.
Actively participates in Division Go-to-Market teams.
Works with Insights & Research team on preparing the actionable recommendations to address ongoing business IDC challenges.
Develops the regional new product launch plans.
Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM:
adaptation of IDC shopper marketing programs (RE & specific customers)
the new category demand program concepts including cross-category platforms
RE and customer collaboration specific program concepts
Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.
Develops category & brand portfolio strategy & SKU management recommendations for the IDC/VN hub.


Media Management


Leads/develops and communicates media strategy guidelines & updates to IDC countries and Media Agency for the subcategory.
Approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.
Supervises and approves media planning & buying for subcategory by country.
Supervises and approves adaptations of media copies for all IDC markets for the assigned subcategory.


New Product Development


Develops master materials (key visuals, media support, master POP/KV) to support new product launches.
Works with countries the roll- out new product launches plans
Support for the Local Commercial Activation
Provide feedback to the final materials for overall IDC/VN grid of commercial events & promotions customized by RM teams
Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across IDC/VN countries best practices for potential application in other markets
Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable
Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key IDC/VN activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges


Marketing Budget Review & Mid-Year Review


Develops Budget Review strategies & plans for Division approval
Develops budgets / A&P by subcategory and brand
Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc).

Burmese Nationality
Minimum Bachelor degree in marketing, business or related areas
5 years of marketing experience preferably in Consumer Goods Industry
Good English communication skills
Able to relocate to work base in Bangkok