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The Assistant Marketing Manager will support and manage the overall marketing activities of the MGOU retail business, including digital marketing, social media, promotions, branding, campaigns, events, customer engagement, in-store marketing, content, partnerships, and marketing performance analysis.

The role requires a hands-on marketer who can develop and execute marketing plans on time and on budget. We are looking for a person who is organized and strong in planning, but also has the skills to jump in and do the work within the marketing team—whether it be design creation on Canva, or TikTok video creation. You are also confident in dealing with external stakeholders and genuinely care about developing a high-performing team.

Key Responsibilities

Campaign & Retail Marketing Execution:

• Develop and execute marketing campaigns, promotions, and monthly content plans across social media platforms, digital advertising, influencer marketing, and online campaigns.
• Coordinate in-store promotions, POSM, events, launches, and activations.
• Execute daily marketing activities, promotional plans, and social media/local marketing efforts as agreed with Management.

Corporate Marketing & Brand Management (HIQ):

• Maintain and update corporate (HIQ) brand assets and brand guidelines.
• Manage and update corporate communications platforms, including the official website, LinkedIn page, email signatures, and corporate announcements.
• Ensure brand guidelines are consistently followed across all channels (stores, social media, website), ensuring accurate information is shared across public channels.

Team Leadership & Performance Management:

• Manage and own the overall team performance and output, including developing the skills and capabilities of junior team members.

Stakeholder & Partner Relations:

• Manage relationships with mall marketing teams, agencies, influencers, media partners, and marketing vendors.
• Support the General Manager with branding, customer engagement, and loyalty activities.

Market Analysis & Reporting:

• Monitor and report on competitor activities, market trends, and customer profiles/behavior.
• Handle other marketing activities and special projects assigned by management.

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience: 3–5 years of marketing experience, preferably in retail, FMCG, consumer business, or corporate communications.

Skills & Mindset:

• Strong Hands-on Mindset: Willingness to directly handle ground-level tasks without relying on a large supporting team.
• Digital & Corporate Marketing Proficiency: Good knowledge of digital marketing, social media, promotions, branding, events, offline marketing, and corporate communications platforms (e.g., LinkedIn, corporate websites).
• Relationship Management: Proven experience in managing agencies, vendors, influencers, and external partners.
• Design & Tools: Proficient in Microsoft Office (Word, Excel, PowerPoint) and graphic design/video editing tools such as Canva and CapCut.
• Communication & Leadership: Strong communication, coordination, project management, and team development skills.
• Attributes: Creative, proactive, organized, results-oriented, highly adaptable, and skilled in problem-solving and time management in a fast-paced environment.