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Oversee digital content planning, creation, and execution, including promotional campaigns, videos, product photography, and engaging brand communication to increase brand awareness and customer engagement.

Manage digital advertising campaigns, including paid media, audience targeting, campaign optimization, and performance tracking to maximize reach, engagement, and conversion.

Coordinate and manage third-party agencies, media partners, influencers, and external service providers to ensure effective marketing execution and professional brand communication.

Plan and execute offline marketing activities, including ATL & BTL campaigns, roadshows, exhibitions, product sampling, consumer activations, in-store promotions, and merchandising activities.

Monitor and analyze market share, brand performance, sales trends, and campaign effectiveness through regular market research and MIS reporting.

Lead new product launch campaigns and collaborate with Product Development, Production, Quality Assurance, and Sales teams to ensure effective product positioning, packaging development, and market introduction.

Monitor and evaluate marketing performance through KPIs, campaign analytics, brand awareness, customer engagement, market share growth, and marketing ROI.

Collaborate closely with Sales, Product Development, Production, Quality Assurance, and Operations teams to align marketing strategies with business objectives.