Integrated Digital Marketing Activities: Work and collaborate with other members of the Product Management team, Field, etc. to ensure an integrated, measurable, and effective digital strategy that is in alignment with the overall campaign.
 • Define KPIs for further development of all Search and Social Media channels
 • Plan and prepare lead nurturing streams – build on drip and trigger based nurtures for each vertical
 • Launch and optimize paid media campaigns on digital channels such as LinkedIn, Google Adwords, Facebook and other relevant digital platforms.
 • Analyze key performance indicators (KPIs) for all digital initiatives and shares insights through reporting and business review meetings.
 • Define which KPIs should be used to measure the success of the business and coordinates efforts with leaders to apply them.
 • Manage and execute  SEO content program across our digital properties Benchmark SEO strategy effectiveness (changes to rankings, traffic, conversions), derive insights, develop recommendations, and make decisions based on data.
 • Expertise in Brand Identity and Image (brand guidelines, art direction coordination, project intake and communication, retail tools, publications & marketing collaterals…)
 • Define cost per acquisition targets and lifetime value models; build acquisition and retention programs to achieve the defined benchmarks.
 

⁃ Advanced social media knowledge 
 ⁃ Strategic thinking 
 ⁃ Data Analysis - ability to analyze data and draw insights
 ⁃ Familiar with SEO marketing, Paid search marketing 
 ⁃ Marketing Automation and Technology (Google Adwords, Google Analytics, CRM, SEMRush)
 ⁃ Understanding of buyers' journey and customer experience
 ⁃ Ability to multitask, prioritize, and manage time effectively
 ⁃ Highly organized
 ⁃ Familiar with CRM software
 ⁃ Passion for artificial intelligence and R&D.